The cocooning effect is making a positive impact on the hotel industry, especially among luxury hotels. With this trend, many hotels are now designing their hotel rooms as a retreat for their guests. This provides them with more than just a room; it’s a relaxing and comforting environment where they can take a break and recover from an exhausting or stressful day.
To create this ‘cocooning’ environment, everything from the room’s color scheme and layout to the linen and cosmetic selections should be taken into consideration. Even amenities such as bath towels or bathrobes, shampoo, conditioner, or hand soap can all have a significant impact on a guest’s mood. If the room is designed to be either calming, refreshing, or invigorating, the amenity selection should follow suit to match the atmosphere. For example, if the room is bright and airy, cocooning cosmetics should have a pleasant or luxurious presentation and a refreshing application.
In any case, a hotel stay isn’t permanent, it’s temporary; however, the cocooning effect aims to transform the feel of this temporary stay into one that’s just like or even better than ‘home’. With the right design and amenities, a successful cocooning effect may even make some guests want to take the amenities with them when they leave or be inspired to give their own home a refresh that will mimic their hotel experience. For others, the cocooning effect can impact them subconsciously, making them feel relaxed and at ease without noticing what exactly is making them feel this way.
Every hotel wants their guests to have a 100% satisfactory and unforgettable experience. Therefore, offering guests everything they need to feel completely comfortable and ‘at home’ is the ultimate goal of the cocooning effect and a sure way to make them happy and eager to experience more.