BOGNER has been globally successful for 90 years symbolizing fashionably inspired and sophisticated sporting apparel, and luxury lifestyle – defining athluxury since 1932.

A True Sports Fashion Pioneer

The original luxury sports fashion brand, BOGNER stands for effortless elegance on the slopes and off. It was pioneering designer Maria Bogner, wife of Olympic skier and company founder Willy Bogner Sr., who first made the connection between fashion and function. Since then, each BOGNER collection has represented an incomparable mix of chic and sportive, timeless and technical. Ever evolving, always surprising, the brand remains as contemporary today as it was at is founding.

Brands by BOGNER

While the BOGNER brand bundles the fashion and sport collections in the „World of Athluxury“, FIRE+ICE focuses on the „Urban Performance“ segment. Based on the 1980’s legendary ski film „Fire and Ice“ by Willy Bogner, the FIRE+ICE brand was created in 1989 as a fashionable counterpart to a young and active lifestyle. Until today, FIRE+ICE is successfully responding to fashion trends with a signature mix of fearless, freeride attitude and contemporary urban style.


A genuine interpretation of BOGNER’s unique athluxury universe, their body care is ideal for sports and fashion enthusiasts alike.

Bogner: The Spirit
of Sports & Style

Sports and modern elegance result in an ideally balanced amenities line, which emphasizes an individual style full of power and zeitgeist, freedom and luxury. The floral-fresh fragrance enlivens your body and mind with an expressive, dynamic scent composition featuring citrus and orange notes, jasmine and rose notes on a slightly woody musk base.

BOGNER – Highlights
& Bestseller

Discover a premium collection with a wide dispenser range, complemented by toiletries in BOGNER signature colors – a modern selection for your property.

All information about this collection at a glance.

Lifestyle & Design Brands

For global travelers who combine a sense of refinement with a spirit of adventure, these brands offer a unique definition of personal luxury. An eclectic selection that offers daily inspiration, elevated aesthetics, and an individual approach to self-care. 



Present in more than 50 countries and five continents, we offer worldwide distribution with short delivery routes, thanks to local warehousing and global logistics networks. Our expert customer service consultants around the world provide professional advice, out-of-the-box thinking, and workflow management tools to ensure a smooth and successful partnership from day one.