Inspiration for stylish living

Founded by Chrissie Rucker OBE over 26 years ago, The White Company has become one of the UK’s fastest-growing multi-channel retailers and a leading lifestyle brand.

A Luxury Lifestyle Destination

This quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish and beautifully designed products with British town and country heritage at its core. What started as a range of white essentials for the linen cupboard has gradually grown into the luxury lifestyle destination for the home and wardrobe.


Precious moments of uncomplicated happiness are a constant inspiration, and it is with these in mind that The White Company creates collections that are built to last and become an intimate part of everyday lives.


Inspired by three bestselling retail scents, The White Company luxury hotel amenities range will enhance the guest experience. Designed for the most sophisticated and stylish guest bathrooms, our elegant bottle designs effortlessly complement both contemporary and traditional interiors.

Flowers Collection:

Transport your senses to an idyllic English country garden and breathe in a scent of the naturally growing posies, speckled with droplets of dew. This light and pretty floral blend features uplifting notes of just-picked jasmine, rose, neroli, lavender and geranium.

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Lime & Bay Collection:
Fresh & Vibrant

Like stepping into a colourful tropical garden. Beautifully alluring, this perfect fusion of exotic mandarin, pink grapefruit, bergamot, orange, lime and lemon is laced with jasmine buds, lime blossom, ginger and crushed bay leaves. Finished with warming notes of patchouli, the resulting scent is wonderfully vibrant and creates an uplifting atmosphere.

All information about this collection at a glance.

The White Company exclusive hotel amenities by ADA Cosmetics

Noir Collection:

This sensuous, sophisticated scent draws its inspiration from Parisian nightfall; when the streets are dark yet behind closed curtains, the occasional window glints. Our blend of opulent amber entwines with flirtatiously bright mandarin and whispers of aromatic sandalwood. Full of elegance, full of intrigue, full of wonder.

All information about this collection at a glance.

The White Company – Highlights & Bestsellers

Explore our impeccably stylish, beautifully crafted fragrances from The White Company. All encased in elegant-yet-understated designs to complement both contemporary and traditional guest accommodation.

Lifestyle & Design Brands

For global travelers who combine a sense of refinement with a spirit of adventure, these brands offer a unique definition of personal luxury. An eclectic selection that offers daily inspiration, elevated aesthetics, and an individual approach to self-care. 



Present in more than 50 countries and five continents, we offer worldwide distribution with short delivery routes, thanks to local warehousing and global logistics networks. Our expert customer service consultants around the world provide professional advice, out-of-the-box thinking, and workflow management tools to ensure a smooth and successful partnership from day one.