As technology improves and societal norms shift, hotels are obliged to ebb and flow with these changes and meet current expectations. As we roll into the new year, let’s take a look at what the future holds for hospitality and some top hotel trends for 2025.
The latest trends in the hotel industry can be defined in three words: technology, sustainability, and design. While technology continues to improve both the speed and convenience of the guest experience, many hotels are also striving to reduce their carbon footprint by introducing new practices and offering safer, health- and eco-conscious amenities.
Hotel design trends are another hot topic for hospitality in 2025. ‘Bleisure’ (business-leisure) travel, for example, has increased significantly in the past few years with the surge in hybrid or remote jobs and post-COVID return of open travel. Optimizing rooms for work, sleep, or zero-waste are just a few examples of what hotels are doing this year to raise the bar in hospitality.
Intelligent controls (a.k.a., smart controls) are smart technology solutions integrated into standard devices and room amenities, such as thermostats, lighting, or blinds. Intelligent controls allow guests to customize the room settings for temperature, humidity, lighting, etc. often from a single device such as an in-room tablet or mobile app. This technology helps provide guests with a more personalized experience while optimizing energy consumption.
Smart TVs are a game-changer for hotel guests. Traditionally, TVs have been available to guests, but their use was limited to select channels and shows that may or may not have been of interest to some guests. However, with smart TVs for hospitality, guests can not only stream their own movies and shows, but can also access hotel services such as spa booking, room service menus, and order in-room dining or check out the local attractions. Smart TVs can also be used to stay connected with colleagues and friends through social media and email, or sometimes even to make video calls.
AI is an emerging technology in the hospitality industry. However, despite its relative newness, certain forms of this technology, such as AI chatbots for hotel apps or websites, have already become commonplace. Other useful devices and innovations, like AI-powered robots and virtual assistants, are also showing great potential and positive implications for the future. Furthermore, voice-activated virtual assistants, namely Amazon Alexa, can provide guests with a valuable, on-demand resource for information and support on the spot.
Mobile concierge refers to concierge services provided through mobile apps, hotel websites, or AI-powered virtual assistants. These services often include booking, ordering, contactless payments, mobile check-in/check-out, digital keys, and more.
Mobile concierge is also an ideal marketing tool which can be strategically used to advertise special offers, discounts, other services, or promote local attractions. Currently, most chain hotels already offer mobile concierge, however, this type of service continues to improve, and smaller hotels are joining the bandwagon as well.
Wireless chargers are sleek table-top pads or phone stands that use electromagnetic induction to charge electronic devices. For certain demographics, these wireless chargers are simply a part of everyday life. Therefore, tech-savvy guests who enjoy this modern convenience on a daily basis would be thrust back in time by the lack of it. Consequently, this could shed negative light on the hotel.
Many future trends in the hotel industry are pointed toward designing guest rooms to better accommodate target groups and offer special amenities and unmatched experiences.
In a world deeply interconnected by technology and the internet, travel nowadays is commonly associated with business trips or a blend of work and leisure. Hybrid hospitality refers to the seamless integration of technology and modern solutions into a traditional hotel environment. With hybrid hospitality, hotel rooms not only serve as a place to sleep and relax, but also to work. However, hybrid hotels often include more than just multifunctional guest rooms, they may also feature conference rooms, a lobby or cafe ideal for casual meet-ups, event hosting, dining packages, and more.
Bleisure travel (sometimes referred to as bizcation) is a growing trend that combines business and leisure activities in one trip. Attracting corporate travelers can be very lucrative, however, to do so, this requires hotels to strategically market their work-oriented amenities (i.e., guest room desk, high-speed internet, smart controls, etc.), services, and special offers, as well as local attractions, amenities, and services for relaxation or entertainment.
Sleep tourism is an interesting hotel industry trend that focuses on providing travelers with optimized sleep environments rather than a traditional guest room. This type of accommodation has gained significant traction over the course of the past few years and is forecasted to be one of the top hotel trends in 2025. While some hotels are designed specifically for sleep tourism, others offer amenities to promote better sleep, or a few special guest suites tailored for a relaxing night’s sleep. AI-powered or temperature-controlled mattresses, comfortable pillows, blackout curtains, sound-proof rooms, sleep masks, or white noise machines are some examples of sleep tourism amenities.
Offering occasional or year-round unique services or experiences is a great way to attract more guests and instill extraordinary memories. Whether it’s a hands-on workshop, cultural tour, or live performance, here are a few examples of unique experiences offered by hotels:
Sustainability hotel trends are making a significant impact in the industry. Many hotels are opting for eco-conscious personal care products, optimizing room designs and amenities for zero-waste bathrooms or zero-waste rooms in general, and smart controls to optimize energy and water consumption. Green hotels, for example, have a competitive advantage among environmentalists, climate change supporters, and animal protection activists.
ADA Cosmetics is a European market leader in sustainable cosmetics and hotel amenities, offering hospitality providers around the world with first-class products and innovative solutions. Our mission is to facilitate change in the hospitality industry and promote a more sustainable and technologically advanced future for hotels across the globe.
Since the inception of ADA Cosmetics in 1979 by company founder Andreas Dahlmeyer, we have consistently striven to pioneer high-quality and mindfully developed sustainable cosmetic formulations, dispenser systems, and customizable packaging. Our products and solutions are perfect for Zero-Waste bathrooms, and meet or exceed the high standards of luxury, smart, or green hotels.
In addition to our dispenser systems and refill solution, ADA Cosmetics also champions the use of vegan and cruelty-free formulations that meet the growing demand for ethical and environmentally conscious products. Whether it’s luxurious scents or eco-friendly innovations, our offerings are designed to enhance both the guest experience and your commitment to sustainability.
Explore our House of Brands, discover our award-winning solutions, and join the movement toward a greener future in hospitality.
The future of the hotel industry has a positive outlook, with steady growth in bookings and revenue forecasted for 2025-2029. According to Statista, the global hospitality industry will see an estimated 3.9% revenue increase and a total estimated revenue of $443.1 billion in 2025.
In addition to market growth, hotels are also changing with the times. Some of the top trends in hospitality include smart technology and AI, personalized experiences, sustainable and health-conscious food and amenities, as well as hybrid work-leisure environments.
Gen Z (people born between 1997-2012) currently accounts for approximately 30% of the world’s population and founder of the “influencer era”. Influencers are modern socialites who have opened the door to a new marketing niche known as “influencer marketing”. Influencer marketing is dominated by Gen Z and expected to continue growing.
Beyond influencers, Gen Z is also responsible for shifts in travel expectations. This generation has greater expectations for state-of-the-art technology, eco-friendly amenities and often prefers mobile concierge, experiential travel, and hybrid work-leisure environments.
The FSC (Forest Stewardship Council) certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits. It promotes sustainable forestry by verifying that materials are sourced in compliance with strict environmental and ethical standards. The FSC label signifies a commitment to preserving biodiversity, protecting indigenous rights, and promoting long-term forest health.
Commit for Our Planet is a sustainability initiative aimed at encouraging businesses, organizations, and individuals to take actionable steps to protect the environment. It focuses on reducing carbon footprints, conserving natural resources, and promoting sustainable practices across industries. Participants pledge to adopt eco-friendly policies, support renewable energy, and minimize waste to create a positive impact on the planet. This initiative highlights the collective responsibility needed to address global environmental challenges and drive meaningful change.
SEDEX (Supplier Ethical Data Exchange) is a global membership organization that helps companies manage and improve ethical and responsible business practices in their supply chains. SEDEX provides tools and resources for assessing labor standards, health and safety, environmental performance, and business ethics. Its SMETA (Sedex Members Ethical Trade Audit) framework is widely recognized for ensuring transparency and compliance. By fostering collaboration and accountability, SEDEX supports businesses in creating sustainable and ethical supply chains.
Clean Conscience is a sustainability-focused organization that partners with hotels to recycle and repurpose discarded toiletries and other waste products. By collecting used soap, shampoo, and other amenities, Clean Conscience prevents these items from ending up in landfills and transforms them into usable products. These recycled items are then distributed to charities and communities in need, promoting hygiene and reducing waste. The initiative enables hotels to minimize their environmental footprint while contributing to social good, demonstrating a commitment to both sustainability and corporate social responsibility.
UNISOAP is a French non-profit organization dedicated to recycling used hotel soaps and transforming them into new bars of soap for distribution to disadvantaged communities. The initiative addresses both environmental and social challenges by reducing waste and improving hygiene access worldwide. UNISOAP collects used soap from hotels, processes it in a certified facility, and partners with charities to distribute the recycled soap. By participating, hotels can demonstrate their commitment to sustainability and social responsibility, while helping to combat hygiene poverty and promote a circular economy.
SapoCycle is a non-profit initiative focused on recycling used soap from hotels to improve hygiene in disadvantaged communities. The organization collects discarded soap, processes it under strict hygiene standards, and redistributes it to areas in need. By reducing waste and providing access to essential hygiene products, SapoCycle contributes to both environmental sustainability and public health improvements.
The Uganda Safe Water Project is an initiative aimed at providing access to clean and safe drinking water in rural and underserved communities in Uganda. By implementing sustainable water purification systems and education programs, the project reduces waterborne diseases and improves health outcomes. It also empowers local communities through training in water management and maintenance, promoting long-term sustainability and better living conditions.
RSPO (Roundtable on Sustainable Palm Oil) is a global initiative promoting the production and use of sustainable palm oil. Established in 2004, it sets standards to reduce the environmental and social impacts of palm oil cultivation, such as deforestation, habitat destruction, and poor working conditions. RSPO certification ensures that palm oil is sourced responsibly, with criteria covering environmental conservation, fair labor practices, and respect for local communities. By adhering to RSPO principles, companies demonstrate their commitment to sustainability, transparency, and ethical sourcing, contributing to a more sustainable global palm oil industry.
EMAS (Eco-Management and Audit Scheme) is a premium environmental management system developed by the European Union. It is designed to help organizations evaluate, improve, and report their environmental performance. Building on the principles of ISO 14001, EMAS includes additional requirements such as legal compliance audits, active employee involvement, and the publication of an environmental statement verified by an independent third party. Organizations of any size or sector can participate, demonstrating their commitment to environmental sustainability and transparency. EMAS certification enhances credibility, improves resource efficiency, and strengthens stakeholder trust through verified environmental accountability.
ISO 14001 is an internationally recognized standard for environmental management systems (EMS). It provides a framework for organizations to identify, manage, and improve their environmental performance. The standard emphasizes sustainable practices, compliance with environmental regulations, and the reduction of environmental impact through resource efficiency and waste minimization. ISO 14001 is applicable to organizations of all sizes and industries, supporting them in integrating environmental considerations into their operations. Certification demonstrates a commitment to sustainability, enhances an organization’s reputation, and can lead to cost savings through improved resource management.
ISO 9001 is an internationally recognized standard for quality management systems (QMS). It provides a framework that organizations can use to ensure consistent quality in their products and services while improving customer satisfaction. The standard focuses on principles such as customer focus, leadership, employee engagement, process approach, and continuous improvement. ISO 9001 is applicable to businesses of all sizes and sectors, helping them streamline operations, meet regulatory requirements, and enhance overall efficiency. Certification demonstrates a commitment to quality and builds trust with clients, stakeholders, and business partners.
The Cradle to Cradle Certified™ Product Standard is a globally acknowledged benchmark for products that prioritize safety for people and the environment. This certification evaluates the entire lifecycle of a product, from the extraction of raw materials to its disposal, ensuring sustainable practices at every stage. To achieve certification, products must fulfill rigorous criteria in five key areas: material health, circular resource use, renewable energy, responsible water management, and social responsibility.
By adhering to this standard, ADA Cosmetics showcases its commitment to transparency, innovation, and sustainable progress, setting new benchmarks for hotel cosmetics. The company’s Cradle to Cradle Certified® Silver products combine luxury and quality with a strong focus on environmental and social responsibility. This ensures that guests can indulge in premium cosmetics while reducing their impact on the planet.
The Aqua Pearl Foundation is a dedicated organization focused on promoting sustainable water management and environmental conservation. Through innovative initiatives and community engagement, the foundation strives to ensure access to clean water while protecting aquatic ecosystems. Its mission encompasses education, research, and practical solutions to address global water challenges and foster a healthier, more sustainable future for generations to come.
Since 2022 we have been an independent supporter of The Ocean Cleanup, a nonprofit organization dedicated to removing plastic pollution from oceans and preventing it from reaching marine environments. Founded in 2013, it develops advanced technologies to clean up plastic waste from ocean gyres and intercept riverine plastics before they enter the seas. The initiative aims to make the world’s oceans free of plastic, protecting marine life and restoring ecosystem health.
The Nordic Swan Ecolabel, established in 1989 by the Nordic Council of Ministers, serves as the official ecolabel of the Nordic countries. Its primary goal is to empower consumers with a reliable tool to identify and choose environmentally-friendly products. Covering 63 product groups, this label ensures strict environmental standards are met. Companies with products in these categories can apply for a Nordic Swan Ecolabel license, symbolizing their commitment to sustainability and eco-conscious practices.
ADA Cosmetics is dedicated to sustainability and environmental responsibility, as reflected in its commitment to the Nordic Swan Ecolabel. By meeting the strict criteria of this prestigious ecolabel, the company demonstrates its effort to minimize environmental impact across its product range, offering eco-friendly solutions without compromising on quality or luxury.
This collection, certified with the Nordic Swan Ecolabel, features a variety of dispensers designed to minimize environmental impact even further.
At ADA Cosmetics, we take pride in supporting a wide range of charitable initiatives and donation programs. As a company, we believe in giving back to the community and making a positive impact beyond our business operations. From contributing to local causes to partnering with global organizations, our commitment to social responsibility is at the heart of our values. By supporting various charities, we aim to help those in need, promote sustainability, and create a better future for all.
CDP Report refers to a comprehensive disclosure made by companies and organizations about their environmental impact, particularly in areas like climate change, water security, and forest management. CDP (formerly Carbon Disclosure Project) is a global non-profit that provides a standardized platform for reporting and evaluating environmental performance. By participating, organizations demonstrate transparency, identify risks, and develop strategies to reduce their environmental footprint, contributing to global sustainability goals.
EcoVadis is a globally recognized sustainability rating platform that evaluates companies on their environmental, social, and ethical performance. It provides businesses with a detailed scorecard across four key areas: environment, labor and human rights, ethics, and sustainable procurement. EcoVadis promotes transparency and helps organizations improve their sustainability practices while fostering responsible supply chains. Its ratings are trusted by thousands of companies worldwide to drive corporate responsibility and sustainable growth.
We Evaluate Our Performance: In 2024, our sustainability management system received a gold medal from EcoVadis, a globally trusted leader in business sustainability ratings. By assessing our practices against international benchmarks, we ensure compliance with the highest standards and maintain our position as a sustainability leader in the hotel cosmetics industry
Clean the World is a global recycling initiative that partners with hotels and other organizations to repurpose discarded soap and hygiene products. Through its recycling efforts, the program distributes sanitized and reprocessed hygiene kits to vulnerable communities worldwide, helping to reduce waste and combat preventable diseases. By combining sustainability with humanitarian aid, Clean the World promotes better health and environmental stewardship.
Greengage is a sustainability accreditation program focused on the travel and hospitality sector. It recognizes businesses that adopt eco-friendly practices, such as reducing carbon emissions, improving energy efficiency, and minimizing waste. The Greengage ECOsmart certification highlights organizations committed to sustainability while maintaining high-quality service standards, supporting environmentally conscious travel and events.
Atout France is the official French tourism development agency, responsible for promoting France as a travel destination worldwide. It works to enhance the appeal of French tourism by supporting professionals in the sector, fostering innovation, and ensuring the quality of tourism services. Atout France also manages quality labels such as “Tourisme & Handicap” and “Vignobles & Découvertes,” which highlight accessible tourism and wine tourism experiences. By conducting market research, developing promotional campaigns, and collaborating with international stakeholders, Atout France helps strengthen France’s position as a leading global tourist destination. Atout France supports sustainable tourism initiatives, and they recognize The Vegan Society Trademark as a valuable indicator for vegan-friendly products and services.
The Green Key certification is a leading international eco-label awarded to hotels and other tourism establishments that meet strict sustainability criteria. It recognizes efforts in reducing environmental impact through energy and water efficiency, waste management, and eco-friendly practices. Green Key-certified hotels ensure a high standard of environmental responsibility while providing quality service and comfort to guests.
Dermatest is an independent dermatological institute that tests and certifies the safety and skin compatibility of cosmetic products. Founded in 1978, it ensures high-quality standards through scientific studies and clinical trials. The Dermatologically Tested seal guarantees products are safe and gentle for all skin types.
The Vegan Society, founded in 1944 in the UK, promotes veganism to protect animals, improve health, and reduce environmental impact. It coined the term “vegan” and offers the Vegan Trademark for certified products, supports individuals transitioning to veganism, and advocates for plant-based solutions globally.
Raw materials certified by Fair Trade are produced in compliance with international standards. Producing families receive a guaranteed minimum wage for their yield, regardless of global market fluctuations. Furthermore, the added value supports the development of local infrastructure, education, and healthcare systems, fostering sustainable growth in communities.
Ecocert stands as the world’s largest organization specializing in environmental monitoring and certification. Since 2002, the certification has extended to cosmetics, evaluating them for ecological and organic standards. Products meeting these stringent criteria can receive one of two certifications: “Ecological and Organic Cosmetics” or “Natural Cosmetics.”
Anti-Human Trafficking Initiatives focus on preventing and combating the exploitation of individuals through forced labor, sexual exploitation, and other forms of modern slavery. These programs work to raise awareness, strengthen laws, and provide support for survivors, including rehabilitation and reintegration into society. By promoting ethical business practices and supply chain transparency, anti-human trafficking efforts aim to eliminate this global issue and protect human rights.
The United Nations Global Compact (UNGC) is the world’s largest corporate sustainability initiative, encouraging businesses to align their strategies and operations with ten universally accepted principles in the areas of human rights, labor, environment, and anti-corruption. Launched in 2000, the UNGC fosters collaboration between companies and stakeholders to drive sustainable development and achieve the UN’s Sustainable Development Goals (SDGs). Members commit to ethical practices, transparency, and continuous improvement in creating a positive impact on society and the planet.
Canopy is a sustainability certification that evaluates and recognizes responsible practices in forestry and supply chain management. It focuses on protecting ancient and endangered forests while promoting sustainable sourcing of materials. Canopy-certified organizations demonstrate a commitment to reducing deforestation, preserving biodiversity, and supporting ethical practices, ensuring their products have a minimal environmental impact.
