ADA Cosmetics Partners at NoVacancy London with Future-Ready Hotel Solutions

As NoVacancy London opens its doors for the very first time, ADA Cosmetics makes its debut at the hospitality exhibition. Taking place on 25 and 26 February in London, the show brings together forward-thinking hoteliers and suppliers, with ADA Cosmetics present on site as both exhibitor and official Cosmetics Partner.

“ADA Cosmetics supports hoteliers with practical, future-ready solutions – from automated refill systems and the most hygienic dispenser technologies to premium brands and bespoke concepts,” says Karen Abel, Managing Director UK at ADA Cosmetics. “Innovation, hygiene, and sustainability are not add-ons for us; they are embedded in everything we develop to meet the real operational and guest-experience needs of the industry.”

At its stand, ADA Cosmetics will present a curated portfolio that reflects where hotel amenities are heading next: smarter, more sustainable, and unmistakably premium. Products will also be featured in the “Hotel Room of the Future”, demonstrating how forward-looking concepts can be seamlessly integrated into real hospitality environments.

A Game-Changer for Hotels: The ADA Cosmetics Refillution

At the centre of ADA Cosmetics’ presence at NoVacancy is the Refillution, the world’s only fully automated refill system for hotel cosmetics. Using medical-grade dispensing technology, its patented system refills a dispenser in just six seconds, guaranteeing absolute hygiene while significantly reducing operational effort. The refill process complies with applicable EU cosmetic regulations as well as the requirements of the U.S. Modernization of Cosmetics Regulation Act (MoCRA), ensuring full safety and traceability and giving hoteliers complete confidence in daily operation.

“ADA Cosmetics Refillution addresses one of the key challenges hoteliers face today – how to combine sustainability with efficiency and uncompromising hygiene,” explains Karen Abel. “It delivers measurable reductions in plastic waste of up to 95 percent, as well as significant liquid savings, while fitting smoothly into daily hotel operations.”

By adopting the Refillution, hotels take a decisive step towards circularity in the bathroom. The system is fully compatible with ADA Cosmetics’ SmartCare dispensers, recognised as the world’s most hygienic and sustainable dispenser system.

Brands, Bespoke Concepts and Future-Ready Solutions

The stand will present a curated selection of iconic British and international luxury brands, showcasing ADA Cosmetics’ expertise in translating prestige into the hotel environment. Collections from Penhaligon’s, ARgENTUM, Soapsmith and The White Company will be shown alongside renowned luxury names such as Asprey and Chopard, each paired with dispenser systems and formulations that preserve brand identity while meeting the highest standards.

Alongside its partner brands, ADA Cosmetics will showcase its own lines developed for contemporary hotel concepts. The Curious Botanist delivers a refined, nature-inspired sensory experience, while ELEMENT_RY focuses on clarity, balance, and essential wellbeing. Both collections feature Actimood^® technology, a scent innovation using fragrance to deliver scientifically proven emotional benefits that enhance guest wellbeing. Alongside Hydro Touch, a fresh, aquatic line designed for everyday comfort, visitors can discover a wider range of ADA Cosmetics’ own collections, each developed to meet different hotel concepts and guest expectations. With ADA Atelier the visitors can experience a bespoke solution for fully customised amenities.

Member of the PINK PLANET GROUP

The stand will also highlight the PINK PLANET GROUP, a UK-based alliance positioning itself as a technological and strategic pioneer for the hospitality sector. Bringing together ADA Cosmetics, the BWT Water Dispensing Division and BWT water+more, the group unites innovation, responsibility and design to deliver integrated solutions for modern hospitality operations. For hoteliers, this creates a clear dual benefit: premium skincare concepts combined with advanced drinking water systems that deliver excellent water on site, without single-use plastic or unnecessary transport. With technologies that save millions of bottles each year and significantly reduce CO₂ emissions, the PINK PLANET GROUP demonstrates that sustainability and luxury can coexist at the highest level, shaping a future-ready hospitality industry through responsible innovation.

Meet ADA Cosmetics at the NoVacancy, 25 and 26 February 2026, Halls S3–S5, Stand C10 at ExCeL London.

Register now for your free visitor badge and join us: NoVacancy London 2026 | London