22 Sep 2023

ADA Cosmetics Takes the Lead in Promoting Sustainability and Innovation in Hotel Cosmetics with “Living Tomorrow” Partnership

As a global leader in the field of premium hotel cosmetics and innovative, sustainable dispenser solutions, ADA Cosmetics is now cooperating with the world’s most visited research and innovation platform: the “Living Tomorrow” project in Brussels. The innovation hub sees itself as a visionary marketplace of the future, serving as a creative bridge between manufacturers and users. The impressive building includes, among other things, a restaurant, and the voco™ Brussels City North with 90 rooms, whose bathrooms are equipped according to forward looking criteria. As one of more than 100 partners in the renowned project, ADA – as part of BWT − outfits the bathrooms with The Perfumer’s Garden collection and the forward-thinking dispenser system Smart Care+.

Sustainable beauty moments for a generation committed to conscious living

It is a perfect collaboration between passionate visionaries: As a trailblazing pioneer in the field of hotel cosmetics, ADA continually raises the bar in terms of innovation and sustainability. None of ADA’s developed formulas contain ingredients of concern such as parabens, silicones, formaldehyde donors, or isothiazolinone. Instead, natural and plant-based raw materials are used. What’s more, ADA stands as the first and only company in the industry with its entire product portfolio Cradle to Cradle Certified® Silver. The company continuously invests in cutting-edge systems that prioritize energy efficiency and low emissions. Mono-material designs are crafted with easy recycling in mind, maximising the use of PCR plastic to conserve valuable resources.

Revolutionizing bathrooms with Smart Care+, the world’s most hygienic dispenser system

Nothing bothers hotel guests more than uncleanliness, today and in the future. That’s why ADA is motivated by the idea of perfecting the guest experience. In contrast to other bathroom dispenser systems, Smart Care+ guarantees no dripping, no back contamination, and no wear-out effect, thanks to a patented membrane system protected by the Safe Lock Seal. With this unique technology, absolutely clean dosing is assured, and the contents of the dispenser cannot be contaminated.

The power of Smart Care+ is recognised by a renowned independent hygiene institute, the Rhine-Waal University of Applied Sciences in Germany. Scientific analysis carried out by the institute found zero bacteria inside Smart Care+ dispensers.

“The Perfumer’s Garden”, a statement to nature’s beauty

ADA is a skincare expert playing a key role in satisfying guests and creating luxurious moments. Consequently, for the development of The Perfumer’s Garden bath and body care collection, which is now showcased in the “Living Tomorrow” project, ADA placed full confidence in the brand’s perfumers in Grasse, who drew free inspiration from nature’s richness.

The Perfumer’s Garden offers a unique scent experience that sets a statement to Mother Nature and the beauty of the world we are living in and need to protect: Its fragrance starts with an effervescent citrus-green top note, fusing the zingy notes of lemon, bergamot, and lime with the refined aroma of green tea. The heart note introduces a modern touch, combining spicy ginger and ginseng, accented by a delicate hint of lily. To add complexity, the fragrance concludes with a warm blend of sandalwood, nutmeg, and musk.

Passionate visionaries unite for perfect collaboration

“At ADA Cosmetic, we have been pioneers in hotel cosmetics for over 40 years, setting new standards across the industry with our innovative dispensing systems and high-quality products. We are delighted to be part of this unique project that values innovation as much as we do, and to be able to pamper guests true to our motto “Putting Beauty into Travel”, says Lutz Hübner, CEO at ADA Cosmetics.

Quote Yin Oei, CEO Living Tomorrow, says: “We are thrilled to embark on this exciting journey with ADA Cosmetics, as part of our esteemed partner BWT. Together we are redefining our guest experience and the future of hospitality. With our combined expertise we can make our voco hotel not just a place to stay, but also a destination of pure elegance and rejuvenation.”

Credits © Living Tomorrow

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