ADA Cosmetics Introduces Groundbreaking Innovations at the Independent Hotel Show Amsterdam

This year’s Independent Hotel Show (IHS) in Amsterdam is set to be a standout event for the hotel industry, with ADA Cosmetics showcasing groundbreaking innovations. Staying true to its mission of being “Surprising, Sustainable, and Safe,” the company will unveil the world’s first automated dispenser refill system—ADA Cosmetics Refillution—designed to minimize waste and optimize costs. Additionally, ADA Cosmetics will introduce new skincare brands that elevate the guest experience to new heights.

ADA Cosmetics Refillution—the world’s first automated refill system

ADA Cosmetics Refillution is a cutting-edge refill system designed by the company’s in-house experts to transform how dispensers are refilled. It contains a medical-grade pump that guarantees maximum hygienic safety and can refill a dispenser in seconds. It is fully compatible with ADA Cosmetics’ dispenser systems like SmartCare, SHAPE, and mono-material pump dispenser systems, streamlining housekeeping operations.

By transitioning from single-use mini cosmetic bottles to refillable dispensers, hotels can make a significant impact on their environmental footprint. This switch reduces plastic waste by 95%, saving an average of 4.5kg of plastic per hotel room annually. Additionally, each 10-liter container used for refilling is crafted from only 160g of recyclable LDPE plastic, further enhancing sustainability efforts.

It is the ultimate all-in-one solution, empowering hotels to enhance housekeeping efficiency, reduce their carbon footprint, minimize waste, and save costs.

Patented hygiene pump offers safety and world-class sustainability

As a pioneer in dispenser systems for more than four decades, ADA Cosmetics will bring the new, mono-material hygiene pump with patented drainage system to Amsterdam, which ensures perfect hygiene by separating air and liquid. The state-of-the-art design will be presented alongside ADA Cosmetics’ SmartCare, confirmed as one of world’s most hygienic dispenser system by the renowned Rhine-Waal University of Applied Sciences in Germany.

The Curious Botanist – Nature’s Finest in a Revitalizing Skincare Care

A new skincare brand by ADA Cosmetics is set to debut at the Independent Hotel Show Amsterdam as ADA Cosmetics presents The Curious Botanist—an exciting collection crafted with carefully selected natural ingredients.

The first edition, Blood Orange, showcases the exceptional skincare benefits and mood-enhancing fragrance of this precious gift from nature.  Enriched with invigorating organic blood orange essential oil, the collection offers travellers a refreshing self-care experience throughout their journey.

Balmain Hotel Cosmetics in SmartCare – The Pinnacle of Luxury, Hygiene and Sustainability

At the trade fair, ADA Cosmetics proudly unveils a milestone in exclusive hotel cosmetics: Balmain hotel amenities, now available in SmartCare, the world’s most hygienic dispenser system. Visitors will experience the collection firsthand, which is also offered in SHAPE and the new mono-material pump dispenser, delivering best-in-class, sustainable dispensing solutions.

The Balmain amenities line exudes elegance, featuring the Signature Balmain fragrance—a sophisticated blend of mint, bergamot, lavender, and cinnamon. Merging Parisian haute couture with advanced hygiene and sustainability, it elevates the guest experience.

Gerd von Podewils, CMO of ADA Cosmetics, highlights how the collaboration reflects the evolving expectations of luxury hospitality: “Balmain’s hotel cosmetics collection stands for excellence, refinement, and a modern approach to luxury. Expanding this prestigious line with the SmartCare dispenser system brings together high-end beauty and cutting-edge hygiene—perfectly aligning with the mindset of today’s discerning hotel guests.”

ADA Cosmetics invites industry professionals to experience these groundbreaking innovations and many of the premium skincare brands from the Cradle-to-Cradle certified product portfolio in Amsterdam and join the celebration of a new era in hotel cosmetics.

Meet ADA Cosmetics at the Independent Hotel Show, at RAI Amsterdam, Booth No. F10.

For more information please visit ADA Cosmetics at IHS Amserdam 2025