Hydro Touch: a new wellness experience, like a refreshing dip into the ocean

With the Hydro Touch cosmetics line, ADA Cosmetics invites hotel guests on a regenerating wellness journey to the sea, where they can immerse themselves in a soothing feeling of relaxation. Under a new name and with a modern design, the popular collection offers a holistic wellness experience based on the natural power and fragrance of the sea.

Uniquely fresh and revitalizing thanks to outstanding skincare expertise

Inspired by water: With Hydro Touch, ADA Cosmetics offers hotel guests a revitalizing wellness collection that contributes to the recovery of body and mind.

Formulations with natural ingredients such as marine minerals and algae extracts as well as moisturizing vitamin E effectively support skin function and regenerate the body.

A highlight of the cosmetics line is the deeply nourishing hand and body lotion, which is scientifically proven to moisturize for 24 hours.1 It is the only body care product in the hotel cosmetics industry with such a long-lasting and nourishing effect. The lotion soothes and intensely moisturizes the skin. Travelers can enjoy these properties throughout the day without having to reapply the lotion.

An experience for all the senses, like a day by the sea

“We are delighted to introduce the extensive relaunch of one of our most popular brands, developed by ADA Cosmetics skincare experts,” said Gerd von Podewils, CMO of the ADA Cosmetics Group. “Thanks to its revitalizing effect and in line with our promise of ‘Putting Beauty Into Travel’, Hydro Touch enables hotel guests worldwide to start the day feeling relaxed and energized.”

Leading the way in sustainability and the circular economy

The market leader’s new cosmetics line is available in four innovative dispenser systems. All dispenser systems from ADA Cosmetics are made from mono-material and meet the requirements of the sustainable circular economy.

The Hydro Touch pump dispensers are made from up to 100 percent PCR PET and are fully recyclable. In 2024, the company will further expand its commitment to the circular economy by switching to ocean plastic in collaboration with Plastic Bank.

Like the entire ADA Cosmetics portfolio, Hydro Touch is Cradle to Cradle Certified® Silver and thus also recognized by The Green Key International. ADA Cosmetics is the first and only company in the hotel cosmetics industry to have a product portfolio with this certification.

Patented innovations for perfect hygiene

The dispenser solutions from ADA Cosmetics guarantee optimum hygiene and protect the health of each individual guest.

The SmartCare dispenser system is considered to be the most hygienic in the world and has a patented membrane system that is secured with the Safe Lock Seal and provides 100 percent protection against recontamination. This has been scientifically confirmed by the renowned Rhine-Waal University of Applied Sciences.

Both the SHAPE dispensers and the new mono-material pump dispensers are equipped with a patented drainage system that ensures the separation of air and liquid and thus maximum protection. Due to this unsurpassed design, both dispenser systems have also been classified as safe and hygienic by the Rhine-Waal Hygiene Institute.

In harmony with nature

The Hydro Touch formulations are pH-neutral, vegan and based on natural active ingredients. At the same time, they are free from potentially harmful substances such as parabens, silicones, mineral oils and microplastics. The packaging was designed with a new, clear and minimalist logo and inspired by the colors of the ocean, such as turquoise blue and white.

Formulation

The collection’s exclusive fragrance is refreshing, invigorating and reminiscent of a dip in the sea. The fragrance creation of refreshing lemon, sage and grapefruit extracts with notes of pure tea and a hint of cedar wood stimulates the senses and contributes to relaxation.

The Hydro Touch hotel cosmetics line is available now.

Further information can be found at Hydro Touch – ADA Cosmetics (ada-cosmetics.com)

¹ Corneometric study to determine the moisture content of the uppermost skin layer in 20 women aged 24-62 years after a single application of HYDRO BASICS hand and body lotion (initial measurement at the beginning and final measurement after 24 hours).