ADA Cosmetics elevates the “Hotelier of the Year” gala with an immersive The Curious Botanist experience and unveils a new sustainability milestone for the hospitality industry

Redefining Sustainable Luxury on the Red Carpet

ADA Cosmetics once again demonstrated its leadership in sustainable luxury at this year’s prestigious Hotelier of the Year awards, where the company proudly acted as an official sponsor. ADA Cosmetics transformed the iconic red carpet into a sensorial celebration inspired by The Curious Botanist — the brand’s award-winning, fragrance-driven amenities line (https://ada-cosmetics.com/brands/the-curious-botanist/).

With a commitment to shaping the future of hospitality through pioneering, planet-friendly solutions, ADA Cosmetics delivered an unforgettable moment that bridged high-end guest experience, bold brand storytelling, and sustainability-first innovation.

A Red Carpet Reimagined

As guests stepped onto the red carpet, they were welcomed into an enchanting world curated in the elegant signature of Giorgio Galessio, the creative mind behind The Curious Botanist. The carpet’s botanical aesthetic — rich greens, tactile natural textures, and subtle scent accents — created a sensorial journey that set the tone for an evening celebrating excellence in hospitality.

Twenty brand ambassadors lined the walkway, forming a gracious guard of honour. Each hostess carried a bespoke Curious Botanist Cocktail, crafted to echo the line’s distinctive mood-enhancing fragrance philosophy. This elegant gesture guided attendees toward the foyer and the exclusive After-Show Lounge.

Sustainable Luxury Meets Premium Hydration

Inside, ADA Cosmetics welcomed guests at a dedicated experience bar serving Diamond Mineralised Water, the iconic fine-water innovation from BWT (https://diamond.bwt.com/en/). Offered exclusively for the night, it highlighted how purity, taste, and sustainability can coexist in perfect harmony — a shared belief at the core of both brands.

During the event, ADA Cosmetics and BWT announced an exciting new alliance aimed at supporting sustainable hotels with innovative, resource-saving solutions. This partnership underscores ADA’s ongoing commitment to advancing circularity, reducing environmental impact, and empowering hotels to offer elevated guest experiences with minimal footprint — “only the best for hotels: sustainable and exclusive.”

A Milestone for Pioneering Hospitality

“This evening beautifully reflects what ADA Cosmetics stands for — a fusion of craftsmanship, sensory elegance, and sustainability leadership,” said Gerd von Podewils. “Our collaboration with BWT further strengthens our mission to shape the future of hospitality with solutions that are both premium and planet-positive.”

Discover More

Experience the worlds behind this event:
– Pink Planet Group: https://pinkplanetgroup.com
– The Curious Botanist: https://ada-cosmetics.com/brands/the-curious-botanist/
– Diamond Water by BWT: https://diamond.bwt.com/en/