ABOUT US

ADA Cosmetics

Mastermind behind modern hotel cosmetics.
Quality-driven, innovative and close to our customers.

LEADING
MANUFACTURER

ADA Cosmetics International is one of the world’s leading manufacturers of hotel cosmetics. For over 40 years ADA Cosmetics International has been setting standards by manufacturing and selling high-quality body care products for hotels and their discerning guests. Our aim is to make hotel cosmetics an experience for hotel guests with collections for innovative, sophisticated, hearty and mindful hotels. As part of this, ADA Cosmetics International offers hotels a unique wide range of body care products and also creates individualised own brands.

Good customer care and comprehensive service are provided by ADA Cosmetics International with numerous subsidiaries in Germany and abroad, an international sales and partnership network as well its own production facilities. Groundbreaking developments such as practical dispenser solutions with over 1.6 million holders installed together with a pioneering role in issues like sustainability and social action have earnt ADA Cosmetics International a reputation as a visionary and technological leader. Since the takeover of the British company Pacific Direct and Scanamenities from Denmark in 2015, ADA Cosmetics International has expanded its international presence and brand portfolio. ADA Cosmetics International is also pursuing a clear objective for the future: to become the first choice for branded hotel cosmetics as a hotel partner.

Chapters of a success story

Our business was born with the development of a completely new product concept: personalised hotel cosmetics.

INNOVATION NEVER STOPS

It all started with a bar of soap. Trace the evolution of ADA Cosmetics, from one man’s simple yet revolutionary idea, to a global success story.

MAKE IT PERSONAL

In 1979, Andreas Dahlmeyer had a vision – of personalized hotel cosmetics. When entering their hotel bathroom, guests would no longer be greeted with a generic bottle of shampoo and bar of soap. Instead, they would find their stay enhanced by elegantly branded products, perfectly reflecting their surroundings.

Produced in a small workshop, our founder’s first product was a bar of soap, sold in a gold-leafed black box. Soon, hoteliers were able to have the packaging printed with their logo – a simple and highly effective way to communicate their brand. It’s no surprise that the idea was an instant hit.

THE ART OF CARE

Buoyed by this success, Dahlmeyer soon added flacons to the product offer. One of his first lines was named the “Art of Care” – mirroring the philosophy of the company. ADA Cosmetics’ own production was launched in 1982, and steady international expansion followed.

Further milestones in our history include the launch of the groundbreaking Press + Wash dispenser in 1990, the opening of state-of-the-art new production facilities in 2003, and the launch of our first Green Collection in 2009 – a sign of our longstanding commitment to sustainability. In 2015, we acquired Pacific Direct and Scanamenities, further strengthening our international presence and brand portfolio.

ALL ABOUT EXPERIENCES

From day one, our mission at ADA Cosmetics has been to create hotel cosmetics that provide enriching experiences for both our customers and their guests. In a hotel stay, it’s often the small details that make the difference. These details have been our passion for more than 40 years, as we continue to put beauty into travel every day.

AN UNUSUAL STORY

NOBODY THOUGHT
ANYTHING OF IT

Except for one person … On passing through an imposing entranceway, you’re surrounded by luxurious comfort. Just a few metres further on, there’s a white gravel path lined with lush flowerbeds. In the centre, there’s an arrangement of fountains in pale marble. You have arrived at last. An assiduous gentleman in livery opens the car door for you, welcomes you. You exchange a few pleasantries about your hopefully (...)

OUR
HISTORY

1979
Andreas Dahlmeyer founds ADA Cosmetics International.
1986
Peter Nielsen founds Scanamenities.
1989
The company expands to France and Benelux.
1990
ADA Cosmetics International launches the groundbreaking innovation Press + Wash.
1991
Lara Morgan founds Pacific Direct.
1993-1995
Pacific Direct s.r.o. establishes itself as "Speciality manufacturer of hotel toileries and guest amenities".
2001
Launch of ILLI.
2003
Introduction of new production facilities.
2007
ISO certified process optimization. Expansion of international activities. Subsidiary companies in Dubai & Hong Kong.
2009
Launch of the Green Collection, a forerunner in the area of sustainability.
2012
ADA Cosmetics introduces a new, innovative generation of dispensers: the smart care system.
2013
Launch of SmartCare XL.
2015
ADA Cosmetics buys Scanamenities and Pacific Direct.
2016
Introducing ADA Cosmetics International – the new joint umbrella company.
2017
Acquisition of RDI Malaysia.
TODAY
Today, ADA Cosmetics serves hotel customers around the world with 700 employees and a wide range of products.
SUSTAINABILITY

COMMITMENT TOWARDS
MAN AND ENVIRONMENT

To manufacture cosmetics of consistently good quality at any time is a true challenge. ADA Cosmetics International is aware of its responsibility to man and nature. Based on this understanding, we develop products that promote well-being. At the same time, we pursue ecologically sustainable practices along the entire value-added chain. To us, sustainable practice means that long-term values lead the way.

WE TRANSCEND BORDERS

OUR GLOBAL PRESENCE

Present in more than 50 countries and five continents, we offer worldwide distribution with short delivery routes, thanks to local warehousing and global logistics networks. Our expert customer service consultants around the world provide professional advice, out-of-the-box thinking, and workflow management tools to ensure a smooth and successful partnership from day one.