INNOVATION NEVER STOPS
It all started with a bar of soap. Trace the evolution of ADA Cosmetics, from one man’s simple yet revolutionary idea, to a global success story.
MAKE IT PERSONAL
In 1979, Andreas Dahlmeyer had a vision – of personalized hotel cosmetics. When entering their hotel bathroom, guests would no longer be greeted with a generic bottle of shampoo and bar of soap. Instead, they would find their stay enhanced by elegantly branded products, perfectly reflecting their surroundings.
Produced in a small workshop, our founder’s first product was a bar of soap, sold in a gold-leafed black box. Soon, hoteliers were able to have the packaging printed with their logo – a simple and highly effective way to communicate their brand. It’s no surprise that the idea was an instant hit.
THE ART OF CARE
Buoyed by this success, Dahlmeyer soon added flacons to the product offer. One of his first lines was named the “Art of Care” – mirroring the philosophy of the company. ADA’s own production was launched in 1982, and steady international expansion followed.
Further milestones in our history include the launch of the groundbreaking Press + Wash dispenser in 1990, the opening of state-of-the-art new production facilities in 2003, and the launch of our first Green Collection in 2009 – a sign of our longstanding commitment to sustainability. In 2015, we acquired Pacific Direct and Scanamenities, further strengthening our international presence and brand portfolio.
ALL ABOUT EXPERIENCES
From day one, our mission at ADA has been to create hotel cosmetics that provide enriching experiences for both our customers and their guests. In a hotel stay, it’s often the small details that make the difference. These details have been our passion for more than 40 years, as we continue to put beauty into travel every day.