Hotel & Travel Trends

Top Travel Destinations For Solo Travelers

17 October 2025

Driven by a growing desire for personal discovery and meaningful connection, solo travel is blooming as individuals seek fresh opportunities to liberate and unwind. For hotels, this flourishing segment offers a chance to reimagine hospitality through the lens of individual experience.

More than just a trend, solo travel reflects a shift in values, one that leans toward intentional living, restorative environments, and impactful experiences. For hoteliers, meeting these expectations begins with a deep comprehension of solo travelers and what they covet.

This article highlights some of the top travel destinations for solo travelers and explores how thoughtful design, premium amenities, and wellness-focused hospitality packages can elevate the stay for solo guests.

The Most Popular Travel Destinations for Solo Travelers

Great solo travel destinations can be found all around the world. Largely influenced by purpose and exploration, some of the most popular solo travel destinations are those that offer distinct cultural or natural experiences.

To help you get a glimpse of these incredible places, we’ve cherry-picked a few of the most popular travel destinations for solo travelers in 2025 just for you. Let’s take a look at these sweet spots for solo travel and what they have to offer.

Solo Travel in Europe

Europe easily remains a favorite among solo travelers – celebrated for its cultural depth, ease of movement, and refined hospitality. From timeless cities to restorative retreats, the continent invites exploration at one’s own pace, offering a plethora of experiences that are both personal and exceedingly enriching.

Portugal

Portugal offers solo travelers the perfect blend of safety, cultural ease, and refined hospitality. Its walkable cities, such as Lisbon and Porto, are complemented by excellent public transport, making exploration a more relaxing experience. 

Furthermore, English is widely spoken and the country’s traveler-friendly hospitality services add an extra layer of convenience, augmenting Portugal’s breathtaking nature and historical sites as a top destination for many solo travelers.

Ireland

Ireland attracts with its distinctive cultural flavor and lighthearted ambience. The country is ranked by the Global Peace Index as one of the safest in the world, making this destination both an ideal and popular getaway for solo travelers. 

Whether exploring the lively streets of Dublin or the quiet charm of the west coast, travelers will find a rhythm that’s both relaxed and engaging. Hotels across the country offer a mix of modern comfort and local character, with warm service, inviting interiors, and access to cultural experiences like music sessions, gallery visits, or scenic day tours. It’s a place where solo guests can move at their own pace and still feel part of something genuine. 

France

France invites solo travelers to take a step back and savor the experience, whether it’s a slow morning in a Paris café, an afternoon at a vineyard in Bordeaux, or a seaside stroll along the Riviera. Likewise, for those looking for some fun in the city of love, Paris is known for its vibrant nightlife. All in all, the deep-rooted French culture lends itself to a remarkable tapestry of history, art, and everyday beauty that feels especially rewarding when explored alone. 

Furthermore, hotels across France have a knack for the traveler’s taste, and are widely known to make their guests feel at ease, offering well-designed spaces and easy access to a breadth of local experiences that only enhance the stay. For solo travelers seeking a relaxed, yet classy destination, France delivers the best of both.

Scandinavia

Scandinavia is an underrated gem, offering solo travelers a seamless blend of security, modern design, and understated luxury. As one of Europe’s most trusted regions for independent exploration, the nature here has just as much or more to offer than its urban counterpart. 

Cities such as Copenhagen, Stockholm, and Oslo are known for their accessibility by foot and inclusive culture, while hotels across the region emphasize clean aesthetics, sustainability, and intuitive comfort. Solo guests can also benefit from welcoming hospitality services, prioritized privacy, quality, and a calming simplicity in every aspect of the stay.

How Are Hotel Stars Determined?

Hotel ratings are symbolized by stars (typically ranging from 1 to 5). This internationally recognized rating system is used to indicate the level of quality and customer service a hotel provides, but how are hotel stars determined? 

While some countries have government-regulated star ratings, others rely on independent associations or online review platforms to assess hotel standards. The criteria for these ratings vary depending on the country and rating organization, such as AAA or Hotelstars Union

Generally speaking, these organizations assess factors like room size, cleanliness, service standards, dining options, technology, and guest facilities. Additional guest services may also apply to the rating, including spas, concierge, or co-working spaces and meeting venues. 

The higher the rating, the more extensive the range of services and luxuries, making it a key factor for hoteliers looking to attract discerning guests and enhance their property’s reputation.

Who Gives Star Ratings to Hotels?

Hotel star ratings are awarded by various organizations worldwide, each using their own evaluation criteria to assess quality, comfort, and service. In the United States, AAA assigns “hotel stars” using a Diamond system, with hotels rated from One to Five Diamonds based on their level of luxury and service. 

Another prominent rating organization is the Forbes Travel Guide, known for its rigorous and anonymous inspections. Forbes travel guide evaluates hotels on more than 900 objective standards, focusing on service excellence and overall guest experience.

In Europe, the Hotelstars Union (HSU) provides a standardized hotel classification system across multiple countries, ensuring consistency in ratings and helping travelers understand what to expect. The Michelin Guide, though originally focused on fine dining, also recognizes outstanding hotels for their exceptional accommodations and guest experiences. 

Another well-known classification comes from Relais & Châteaux, a global association that evaluates boutique and luxury properties based on their commitment to high hospitality standards.

In addition to these official organizations, online review platforms such as Booking.com, TripAdvisor, and Google Reviews also play an increasingly significant role in shaping consumer perceptions and offering guest-driven ratings that complement official star classifications.

For hoteliers, securing a strong star rating is essential for credibility and market positioning. By focusing on key rating criteria—including service quality, cleanliness, amenities, and guest experience—hotels can enhance their reputation and appeal to a broader audience.

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Overview of Hotel Classifications and Criteria

Different rating systems evaluate hotels based on varying factors like amenities, service level, cleanliness, and guest experience. These criteria differ by region and the classification organization. This section provides an overview of the common definition for each star in the hotel star rating system and some key factors used to determine these classifications.

⭐ 1 Star Hotel

A 1 star hotel offers the basic accommodation with just the bare essentials. You will find minimal services, often catering to budget-conscious travelers with limited amenities. In some cases, a 1 star hotel rating is an indication of poor services, unfavorable amenities, or a lack of cleanliness. 

⭐⭐ 2 Star Hotel

A 2 star hotel is one step above the minimum, offering modest comfort with private bathrooms, 24-hour reception, and simple in-room conveniences like a TV and phone. These hotels provide all the necessities at an affordable rate.

⭐⭐⭐ 3 Star Hotel

A 3 star hotel, also known as a standard hotel or mid-range accommodation, provides enhanced comfort, featuring on-site dining, guest facilities such as a conference room or fitness center, as well as rooms with improved furnishings and amenities.

⭐⭐⭐⭐ 4 Star Hotel

A 4 star hotel takes the guest experience to the next level, offering upscale accommodations with high-end amenities, fine dining, concierge services, stylish designs, and premium guest facilities.

⭐⭐⭐⭐⭐ 5 Star Hotel

A 5 star hotel represents luxury and excellence, featuring exceptional service, premium suites, personalized attention, exclusive facilities, and top-tier dining and wellness experiences.

Advantages of the Hotel Star Rating System

The hotel star rating system benefits both travelers and hoteliers by establishing clear expectations and quality benchmarks. Based on these ratings, guests can easily identify hotels that match their preferences, whether they seek budget-friendly stays or luxury experiences. 

For hotels, an official star classification will have a significant influence on their market positioning and help attract the right travelers. The hotel star rating system also encourages service excellence and facility or amenity improvements, as properties must meet specific criteria to maintain or achieve a higher rating. 

By maintaining high standards, hotels can enhance guest satisfaction, build credibility, and justify premium pricing, ultimately driving business growth. As an internationally recognized standard, this system simplifies decision-making and builds trust in the hospitality industry.

How to Increase Your Hotel’s Star Rating

There are many ways to improve a hotel’s offerings and potentially achieve a higher star rating. For hoteliers, understanding and meeting classification criteria for hotel star ratings is crucial. Increasing your hotel rating not only helps maintain a competitive edge, but also better positions the hotel as a desirable choice for travelers. 

For example, by investing in high-quality, sustainable amenities and modern solutions like ADA Atelier, ADA Refillution, and our exclusive dispenser solution: SmartCare, hoteliers can raise the bar in excellence, sustainability, and hygiene. 

Increasing your hotel’s star rating requires attention to service quality, cleanliness, and every aspect of the guest experience. Upgrading amenities, optimizing in-room conveniences, and maintaining high hygiene standards can make a significant impact. Thoughtful details, such as premium toiletries, seamless technology, and exceptional hospitality services, will help create a more rewarding and memorable stay.

FAQ

Does any 7-star hotel exist?

While 7-star hotels are a marketing concept rather than an official classification, they represent the highest level of luxury and exclusivity available worldwide. For travelers, this means exceptional service, unique experiences, and unparalleled comfort, even if the official rating remains at 5 stars. For example, the Burj Al Arab hotel (Dubai, UAE), often cited as the world’s first “7-star hotel,” is a sail-shaped landmark offering personal butlers, chauffeur-driven Rolls-Royces, and a private helipad. Similarly, the Mark Hotel in New York City is officially a 5-star hotel; however, its Penthouse Suite (largest in the U.S.) and celebrity clientele earn it an ultra-luxury reputation.

What does AAA diamond mean?

The AAA Diamond Rating is a 1 to 5 Diamond classification system used to evaluate hotels based on service, hospitality, cleanliness, and overall guest experience. Unlike self-reported ratings, AAA sends professional inspectors to assess properties anonymously, ensuring consistency and quality. A One Diamond hotel offers simple, budget-friendly accommodations, while a Five Diamond property represents top-tier luxury, exceptional service, and state-of-the-art amenities. The AAA Diamond system is widely recognized in North America, helping travelers identify hotels that meet their hospitality and service expectations.

What is a 0-star hotel?

A 0-star hotel refers to accommodations that don’t meet the minimum requirements for formal star ratings. These are often basic lodgings with minimal services, such as guesthouses, hostels, or budget hotels, offering essentials like a bed and a bathroom. They may lack amenities like daily housekeeping, in-room TVs, or 24-hour reception. Reviews and guest feedback are essential for assessing quality, as these hotels cater primarily to budget travelers or those seeking unconventional stays.

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