ADA Cosmetics Announces Exclusive Partnership with Longevity-Focused Thai Luxury Wellness Brand divana

Centuries of time-honored wellness wisdom meet unrivalled expertise in hotel amenities, as ADA Cosmetics joins forces with divana, Thailand’s leading wellness and spa brand, to launch a unique hotel line.

Shaped by distinctly Thai skincare rituals and the healing power of raw, wild nature, the partnership and resulting two collections invite hotels to respond to a growing trend towards conscious hospitality. More and more guests are using their time away from home to deepen self-care practices and nurture their physical and emotional well-being.

Expertly Crafted Amenities to Support Longevity

“divana is the first Thai brand to join our portfolio, and it is a pleasure to welcome such a strong and well-established name into the ADA Cosmetics House of Brands,” says Gerd von Podewils, CMO at ADA Cosmetics. “Through this partnership, hotels can introduce their guests to a timeless Thai wellness experience with lasting benefits, resonating long after their stay has come to an end.”

“Together with ADA Cosmetics, we are delighted to introduce travelers to our holistic wellness rituals that support longevity, resilience, and inner peace,” says Mr. Taneth Jiraswakedelok, Co-CEO at divana. “Guided by nature, and shaped by the highest quality and craftsmanship, our co-created amenities collection will transform the hotel bathroom into a sanctuary of healing, enabling guests to return home feeling rested and restored.”

Where Balance is Intentionally Designed

Founded in 2001 in Bangkok, divana unites nature’s intelligence with deep cultural wisdom. The brand’s distinctive strength lies in its ability to combine advanced wellness technologies with traditional Thai spa rituals, translating long-established techniques into refined, results-driven experiences. Sensorial design and aromatherapy expertise are carefully applied to enhance treatment performance and deepen the overall experience.

As longevity increasingly becomes a marker of modern luxury, divana’s spas, boutiques, and signature Bangkok café provide a haven of wellness rooted in authentic Asian heritage and time-honored rituals that encourage living well, for longer.

The brand’s exceptional products, crafted with precision from raw botanicals, respond to consumers’ growing desire to reconnect with nature and experience meaningful moments of calm in a busy world.

The divana hotel amenities, infused with pure essential oils and a choice of two restorative fragrances, will be launched in May 2026.

Watch the pre-view brand video: