Spa and Wellness Trends 2025

The beauty and wellness industry continues to change and expand each year with heightened health and safety awareness as well as technological advancements and evolving societal norms. The global wellness industry is expected to see an annual growth rate of approximately 7.3% each year between 2023-2028, and the wellness tourism sector is estimated to see a growth rate of 10.2% each year for that same time period. Let’s take a look at some of the current beauty and wellness trends this year.

Digital detox is an emerging wellness trend in response to the rise in social anxiety, stress, depression, and overall neglect of healthy habits. The internet and social media can be addicting and inadvertently lead to a decline in health and dissociation with reality. In early 2024, the global average screen time was nearly 7 hours, and for Gen Z it was 9 hours or more.

Digital detox focuses on intentionally spending a period of time engaging in activities that forego the use of digital devices. It is a kind of mental therapy that promotes relief, relaxation, and productivity.

Sleep retreats are accommodations designed specifically for a perfect night’s sleep. Also known as “sleep therapy”, sleep retreats often offer spa and wellness services that may include guided activities such as meditation or yoga to promote relaxation and calmness, sound therapy, massage, and aromatherapy. Using our cosmetics formulated for relaxation such as Yon-Ka, for example, is an incredibly effective way to soothe the body and encourage sleep.

The guest rooms in sleep retreats are sometimes soundproof and complete with circadian lighting or aromatherapy. Furthermore, these rooms typically feature amenities such as premium mattresses and pillows, sleep masks, white noise machines, and blackout curtains.

Sleep retreats provide guests with multi-sensory experiences that help to reset their sleep schedule, recover from exhaustion, or simply promote relaxation and healing. Both the wellness spas and special sleep suites create a fully immersive environment to effectively stimulate the senses and enhance the experience.

Biohacking is a wellness concept that involves a person making changes to their diet or habits to improve day-to-day performance, health, and ultimately longevity. The term “biohacking” is used broadly and can be used to refer to both personal and professional biological experimentation.

Often referred to as a Do-It-Yourself (DIY) practice, this health and wellness trend has become more popular with the use of technology, such as smartwatches to track and collect movement data and vitals, apps to track dietary intake and nutrition, or mental wellness apps.

Biohacking isn’t necessarily a new thing. Intermittent fasting, for example, and taking dietary supplements are prevalent forms of biohacking that have been in circulation for decades. However, in addition to traditional methods and technology, new forms of biohacking continue to surface. One such example is a type of drug known as “Nootropics”, also known as “smart drugs” or “cognitive enhancers”, and anti-aging supplements for longevity. Nootropics can be dietary supplements like caffeine, ginseng, or ginkgo pills, or prescription drugs.

Among the wellness trends for 2025, tech-enhanced wellness is one of the leading categories. Incorporating state-of-the-art technology into facilities like spas can augment existing services and provide customers with virtual reality (VR) or sensory experiences to promote relaxation, healing, and improved sleep. Smart watches and apps are of course another form of technology that is commonly used to monitor health data and encourage habits for improved mental and physical well-being.

Sustainable wellness refers to the implementation of environmentally-friendly processes and procedures, as well as the use of natural, non-toxic ingredients and materials.

As it pertains to cosmetics, efficacy is an important factor. Many people shy away from natural cosmetics due to a lack of trust in the products’ efficacy. While there are several natural personal care products that don’t perform as well as conventional personal care products, this is not always the case. Some companies, like ADA Cosmetics, offer natural or organic, non-toxic cosmetics in 100% recyclable containers that meet or exceed the standards set by conventional cosmetics.

Body lotions – order here

Wellness in nature is a popular trend for adventurous types or those in need of a break from the hustle and chaos of city life or the internet. Spending time in nature is a sensory experience that naturally relieves pressure or stress and allows time to muse and reflect on recent events. Leaving mobile devices behind during an excursion in the wild is also a great method of digital detox and can be either a thrilling or healing experience.

Spa trends have also joined the list as facilities adopt more sustainability practices and solutions or opt for a 100% natural and eco-friendly green spa. Green spas provide customers with natural and sustainable spa services with carefully selected cosmetics and amenities in facilities that are designed to minimize common waste factors such as water usage and energy consumption.

Green spas are popular for their close connection to nature and the gentle cosmetics used for massage, facials, and other skin treatment procedures. Operating a green spa also communicates corporate responsibility to protect the environment and advocate a healthy, rejuvenating lifestyle for both customer and employee.

Finding natural, sustainable, and effective cosmetics is a challenge for many. ADA Cosmetics specializes in formulating and producing an array of customizable cosmetic products and accessories to meet the diverse needs of hotels around the world.

Our products are divided into four clearly-defined themes:

• Beauty & Wellness
• Lifestyle & Design
• Game Changer
• On Invitation

What’s more, to augment our carefully developed cosmetics, we also offer a variety of sustainable dispenser solutions aimed to improve hygiene, reduce waste, and enhance the room with a minimalistic and effortless appearance.

Explore our House of Brands and Dispenser Solutions to find the most suitable wellness & spa cosmetics to compliment your hotel’s style and represent its commitment to health and beauty.