Elevating Excellence: Balmain Signature Hotel Collection Welcomes SmartCare – The World’s Most Hygienic and Sustainable Dispenser

Hotel guests can now experience an elevated level of personal luxury with the introduction of SmartCare – the world’s most hygienic and sustainable dispenser system – to the Balmain Signature Hotel Collection. This launch marks a significant milestone in the partnership between ADA Cosmetics and Balmain Hair, reinforcing their shared commitment to sustainability, innovation, and excellence.

With every detail thoughtfully curated to enhance comfort and sophistication, the Balmain Signature Hotel Collection invites guests to indulge in unforgettable moments of personal luxury. Now, this experience is further enriched through SmartCare – a groundbreaking addition that aligns perfectly with the collection’s high standards in design and performance.

A Partnership of Purpose: ADA Cosmetics and Balmain Hair

The enduring collaboration between ADA Cosmetics and Balmain Hair is built on a shared passion for heritage, creativity, and forward-thinking innovation.

“At Balmain Hair, we are constantly exploring new frontiers in technology, craftsmanship, and sustainability,” says Eline de Knoop, CEO at Balmain Hair. “The integration of SmartCare into the Balmain Signature Hotel Collection is a meaningful advancement in our partnership with ADA Cosmetics. With its mono-material design and exceptional hygiene standards, SmartCare sets a new benchmark for sustainable luxury.”

Crafted with a sleek, minimalist aesthetic, SmartCare seamlessly complements the chic, monochrome style of the Balmain Signature Hotel Collection – a line developed in close collaboration with the hair care division of the renowned French fashion house.

SmartCare: 100% Hygienic. 100% Sustainable.

“We are proud to introduce SmartCare into the Balmain Signature Hotel Collection – where innovation meets haute couture elegance,” says Gerd von Podewils, CMO at ADA Cosmetics. “SmartCare offers unparalleled hygiene and sustainability, making it the ideal solution for today’s discerning hotels and environmentally conscious travelers.”

SmartCare’s fully recyclable, pump-free design has been scientifically validated by the Rhein-Waal University of Applied Sciences in Germany. Independent testing confirms that its advanced membrane technology prevents back contamination, ensuring the highest-known level of hygiene and guest safety in hotel environments.

Expanding the Signature Experience

The Balmain Signature Hotel Collection continues to be available in its original pump dispenser format, now featuring ADA Cosmetics’ newly developed mono-material hygiene pump. With a patented drainage system, this innovative pump offers optimal hygiene and recyclability.

All dispenser formats – including SmartCare and SHAPE – are compatible with ADA Cosmetics’ Refillution system, the industry-leading refill solution designed for both environmental sustainability and operational efficiency.

Later this year, the Balmain Signature Hotel Collection will introduce an expanded range of luxury hotel amenities, including facial mist, pillow spray, facial cleanser, hand cream, lip balm, and bath salts – offering guests an even more indulgent in-room experience.