ADA Cosmetics Strengthens Global Presence with New Bangkok Showroom

New showroom strengthens ADA Cosmetics’ presence in Asia-Pacific and brings luxury hospitality solutions, dispenser innovation, and circular concepts closer to one of the world’s most influential hotel markets.

ADA Cosmetics has opened a new hospitality innovation showroom in Bangkok, expanding its global showroom network to eight locations worldwide and further strengthening its presence in Asia-Pacific.

The new showroom reflects ADA Cosmetics’ continued investment in a region that has helped shape global luxury hospitality for generations. Home to iconic hospitality destinations such as Bangkok and Hong Kong, Asia remains at the forefront of guest experience innovation, creating demand for solutions that combine luxury, sustainability, and operational excellence.

With dedicated showrooms now established in both cities, ADA Cosmetics is enhancing its ability to support hospitality professionals across the region with premium guest amenity concepts, advanced dispenser technology, and sustainability-driven solutions.

Bringing Luxury Hospitality Concepts to Life

Designed specifically for hotel owners, operators, procurement teams, and housekeeping professionals, the Bangkok showroom offers a hands-on environment where visitors can explore, compare, and test hospitality solutions before making investment decisions.

Visitors can experience ADA Cosmetics’ portfolio of international lifestyle and luxury brands, including prestigious fragrance concepts such as Amouage, while discovering how fragrance, skincare, design, and packaging contribute to a distinctive guest experience and reinforce a property’s identity.

For hotels seeking a fully bespoke solution, ADA Atelier offers the opportunity to create tailor-made amenity collections that reflect the unique character of each property.

Innovation Beyond the Guest Room

The showroom also showcases ADA Cosmetics’ latest dispenser and refill technologies, developed to help hotels improve hygiene standards, streamline operations, and reduce waste without compromising the guest experience.

Among the highlights is SmartCare, ADA Cosmetics’ advanced dispenser system, which combines premium aesthetics with hygienic design and efficient housekeeping processes.

Visitors can also experience ADA Cosmetics Refillution in action – the hospitality industry’s first automated refill solution for hotel cosmetics. Designed to simplify large-scale refill operations, the system can reduce plastic consumption by up to 95 percent, depending on implementation and hotel setup, while supporting hotels on their journey toward more circular operations.

Dispenser systems can be tested on site, refill concepts demonstrated, and maintenance procedures explored, allowing hotel teams to evaluate practical benefits firsthand.

“Hotels today are balancing many priorities simultaneously — from operational efficiency and sustainability targets to evolving guest expectations,” says Gerd von Podewils, Chief Marketing Officer at ADA Cosmetics. “Our showrooms are designed to give hospitality professionals the opportunity to explore different concepts firsthand, ask practical questions, and evaluate which solutions best fit their individual property needs.”

Global Expertise, Local Support

The Bangkok showroom joins ADA Cosmetics’ international network of hospitality innovation hubs located in Salzburg, Strasbourg, Milan, Chicago, Shanghai, Dubai, and Hong Kong.

Together, these locations provide hospitality professionals with direct access to ADA Cosmetics’ expertise in skincare, dispenser innovation, sustainability solutions, and guest experience design. The company’s flagship showroom in Salzburg is located within the House of Future, BWT’s innovation center dedicated to sustainability, advanced water solutions, skincare expertise, and dispenser innovation.

By combining skincare expertise, dispenser innovation, sustainability leadership, and hospitality-focused consultation, ADA Cosmetics’ global showroom network provides hotel professionals with a dedicated space to discover new ideas, evaluate solutions firsthand, and make more informed decisions for their properties.

To book a showroom visit, please reach out via our contact form.