ADA Cosmetics and avant-garde Chinese fragrance brand handhandhand unveil new partnership

For the first time, ADA Cosmetics adds a Chinese brand to its world-class portfolio. Hotel guests across Asia and beyond will soon experience the vibrant sensorial world of Shanghai-based  handhandhand for themselves, thanks to a luxurious amenities line.

Creativity, artistry and a sense of daring inspire China’s handhandhand – a young and exciting innovator in the designer fragrance space. The pioneering brand continues its bold evolution, joining forces with ADA Cosmetics to develop a debut hotel collection.

An immersive world of fragrance, born in Shanghai

Founded by three designers in Shanghai in 2017, handhandhand takes an instinctive, emotional and design-led approach to fragrance. With an exclusive product range including beautifully crafted candles, room scents and skincare, the distinctive Chinese brand also collaborates with a different artist each year.

handhandhand is guided by the principle that design is a series of conscious and unconscious impulses that begin in the heart, move through the mind, and take shape through the hands. The name handhandhand is drawn from its founders’ belief that the hands connect to all the senses.

A great deal of artisan craftsmanship is incorporated into the brand’s design process, playing with the nuances that transform an idea into a tangible scent, texture and form.

A unique sensory experience to move the emotions

“In just seven years, handhandhand has established a strong position in the fragrance world, creating extraordinary products that appeal to all the senses,” says Gerd von Podewils, CMO of ADA Cosmetics. “We see huge potential in this partnership, our first with a Chinese brand.”

“Scent is nothing without imagination,” says Chinlun Shen, Founder & Creative Director of handhandhand. “We believe that fragrance is first and foremost an emotional experience, and look forward to introducing our unique concept to hotels around the world.”

Coming soon to hotel bathrooms worldwide

The handhandhand amenities collection will be launched by ADA Cosmetics in autumn 2024. Initially exclusive to the APAC region, the line will be available on demand to boutique, designer and distinctive luxury hotels worldwide later in the year.