Leading in Social Responsibility

Being a market-leading company comes with responsibility – to our employees, our partners, and to the communities and wider world around us. We seek to make a positive impact in everything that we do, and create a better world for future generations.


We Care for Our Employees

ADA is a people-centered company, and we want to create an inspiring, safe, and welcoming work environment for all. Conscious that our success and progress depend largely upon our employees, we offer a wide range of benefits, training, development, and a comprehensive health and wellness program.


We Respect Human Rights

At ADA we reject discrimination of any form. We aspire to concentrate on the beauty and value in each individual, rather than the differences that separate us. Recognizing the benefits that a diverse workforce can bring to our performance, we are currently developing diversity and inclusion guidelines, to further define our common understanding of and commitment to this field.

Read our Code of Conduct and Anti-Slavery Policy for further details on our commitment to human rights.


We Engage with Local Communities

As a global company, we are aware of our social and environmental impact in regions around the world. As such, we support a variety of social initiatives that benefit our surrounding communities, working with local foodbanks, schools, sports clubs, orphanages, and more. We cooperate with Clean Conscious to redistribute surplus assets to local nonprofit organizations, and in 2022 we donated cosmetic and hygiene products, as well as warm winter clothes, to those affected by the war in Ukraine.


We Are Part of the Solution

We are stronger together. At ADA, we support the vital work of NGOs working to combat pollution, clean up our environment, and create a better future for all.

We are an independent supporter of The Ocean Cleanup Foundation, which works to rid the world’s oceans of plastic, as well as Clean the World, an organization that promotes access to clean water, sanitation, and hygiene. We have signed up to the Canopy Pack4Good initiative to help preserve ancient and endangered forests by only using sustainably sourced paper packaging.

Furthermore, together with our employees, we participate in The World Clean Up Day each year, to raise awareness around waste and highlight the importance of sustainability at work.

Find more detail in our Sustainability Report.




We are located in more than 50 countries with an international distribution network and a large number of sales partners – a fact our clients really appreciate. We do, however, offer more than just geographic proximity.