CIRCULARITY

Circular by design

At ADA Cosmetics, we think circular in everything we do, from production to packaging. Nature provides us with our most precious ingredients, and must be protected. We therefore do everything in our power to minimize our environmental impact, recirculate resources, and help safeguard our planet for future generations.

We Set Standards for Circularity

We are proud to be the first and only hotel cosmetics company whose entire product portfolio is Cradle to Cradle Certified® Silver. With a holistic approach based on scientific criteria, this standard is one of the world’s most ambitious sustainability certifications, and demonstrates our commitment to the circular economy.
Read more.

We Follow Eco Design Principles

Less is more. Smart and sustainable solutions enable us to minimize waste through all phases of the product lifecycle. We assess and improve our packaging using the well-kown RecyClass Online tool, develop mono-material designs with easy recycling in mind, and maximize our use of PCR plastic to conserve valuable resources. Our pioneering dispenser solutions save countless small plastic bottles, while reducing the weight of our packaging and soaps allows us to further cut waste and emissions.

We Conserve Water

Clean, fresh water is an essential life force. To minimize water pollution, we have incorporated eco-conscious wastewater management at all of our production sites. We also limit overall fresh water consumption through a number of practical measures, such as a standardized cleaning process for our stainless-steel containers, which require less disinfection than plastic.

ada-csr-sustainability-biodiversity-202306

WE AIM TO PRESERVE BIODIVERSITY

We strongly support the regeneration of nature and the preservation of biodiversity. In 2024, we continued working on our Biodiversity Risk Assessment, to evaluate our impact on nature and how we can mitigate this, defining and prioritizing actions accordingly.

To help preserve the world’s forests, and fulfil our commitment to the Pack4Good initiative of the NGO Canopy, in 2024 we defined strict guidelines for our new paper purchases, all of which should be recycled and/or FSC®-certified paper.

READ MORE IN OUR SUSTAINABILITY REPORT 2023

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