Directions
Airports
- Frankfurt
- Baden-Baden
- Strasbourg
- Basel
Trainstation
- Ringsheim / Europa-Park Bahnhof
| Sunday 18.01.26 | |
| 12.00 | Lunch |
| Restaurant Don Quichotte | |
| Hotel El Andalzu | |
| 14.00 | KAM Meeting |
| Meeting Room Refectorium | |
| Hotel Santa Isabel | |
| 19.00 | Dinner |
| Restaurant Antica Roma | |
| Hotel Colosseo | |
| 21.00 | Evening Reception |
| Bar Colosseo | |
| Hotel Colosseo | |
| Monday 19.01.26 | |
| 09.00 | Conference |
| Meeting Room Convento | |
| Hotel Santa Isabel | |
| 12.30 | Lunch |
| Restaurant Castillo | |
| Hotel Castillo Alcazar | |
| 19.00 | Gala Dinner |
| La Scala | |
| Hotel Colosseo | |
| 22.00 | Evening Reception |
| Bar Spirit of St. Louis | |
| Hotel Bell Rock | |
| Tuesday 20.01.26 | |
| 09.00 | Conference |
| Meeting Room Convento | |
| Hotel Santa Isabel | |
| 13.15 | Lunch |
| Restaurant Castillo | |
| Hotel Castillo Alcazar | |
| 19.00 | Dinner |
| Restaurant Harborside | |
| Hotel Bell Rock | |
| 21.00 | Evening Reception |
| Bar Spirit of St. Louis | |
| Hotel Bell Rock | |
You can find the full agenda below on the page.
Please scroll down or click here.
| Wednesday 21.01.26 | |
| 09.00 | Conference |
| Meeting Room Convento | |
| Hotel Santa Isabel | |
| 12.00 | Lunch |
| Restaurant Castillo | |
| Hotel Castillo Alcazar | |
| 19.00 | Gala Dinner |
| Restaurant Captain’s Finest | |
| Hotel Bell Rock | |
| 22.00 | Evening Reception |
| Bar Spirit of St. Louis | |
| Hotel Bell Rock | |
You can find the full agenda below on the page.
Please scroll down or click here.
| 18.01.26 KAM MEETING – MEETING ROOM REFECTORIUM – SANTA ISABEL | |
| 12.00 Lunch – Don Quichotte, Hotel Andaluz | |
| 14.00 – 17.15 | Country Presentation |
| Annual Review per Region | |
| Strategy 2026 per Region | |
| 15.30 – 15.45 Coffee Break 15 min | |
| 17.15 – 17.45 | KAM Rules |
| Roles & Responsabilities | |
| 17.45 – 18.15 | Mandarin Oriental Deployment |
| 19.00 DINNER – Antica Roma, Hotel Colosseo | |
| 19.01.26 SALES & MARKETING CONFERENCE – MEETING ROOM CONVENTO – SANTA ISABEL | ||
| Welcome | ||
| 09.00 – 10.30 | Introduction | Lutz |
| Objectives & Strategies 2026 | Benjamin | |
| Coffee Break incl. Showroom 15 min | ||
| 10.45 – 11.15 | Marketing Introduction Customer and Guest Satisfactory Survey |
Gerd Christoph |
| Commercial Strategy per Area | ||
| 11.20 – 11.40 | André Roeske | |
| 11.45 – 12.30 | Extending & monetising the guest journey – B2C AIDA Caravaning – B2C SmartCare – B2C Caravaning |
Philippe Alena |
| Lunch Break incl. Showroom 60 min | ||
| Commercial Strategy per Area | ||
| 13.30 – 13.50 | Delaine Walker | |
| 13.55 – 14.15 | Transitioning the ELEMIS business – to existing brands like YonKa – to new brands like iSPA and Land & Water |
Sébastian / Andrea Julia Sarah |
| 14.20 – 14.40 | Dominique Pisan | |
| 14.40 – 15.10 | Category & System Innovations – SHAPE & SmartCare maxi 500ml – New dispenser Materials Glass-Ceramic-Alu – New Diamond Dispenser – New Bracket solutions |
Yen |
| Coffee Break incl. Showroom 15 min | ||
| 15.15 – 15.35 | Raphael Steinbach | |
| 15.40 – 16.00 | New Brand Initiatives – FairCosmEthics relaunch – Winning in the Value Segment with Element_ry – Complementing the Value Segment with The Skinfluencer – Winning with locally relevant brands like Amatoya |
Julia Alena |
| 16.00 – 16.20 | Florian Mitterhuber | |
| 16.25 – 16.45 | Winning New customers – Leveraging ADA Atelier |
Alena |
| 16.50 – 17.10 | Laurent Van Wylick | |
| 17.15 – 17.40 | Paving the way to successful customer calls – through our corporate website – through corporate and local Linkedin activities – through the corporate Testimonial campaign |
Anita Christoph |
| 19.00 GALA DINNER – LA SCALA – HOTEL COLOSSEO | ||
| 20.01.26 SALES & MARKETING CONFERENCE – MEETING ROOM CONVENTO – SANTA ISABEL | ||
| Commercial Strategy per Area | ||
| 09.00 – 09.20 | James Ren | |
| 09.20 – 09.40 | Maurizio Favole | |
| 09.40 – 10.10 | Winning new customer leads through Fairs / Events – new Pink Planet Group booth concept – modular small fair concept |
Christoph / Melissa |
| 10.10 – 10.30 | Stefan Schmidt | |
| Coffee Break incl. Showroom 10 min | ||
| 10.40 WORKSHOPS | ||
| Refillution Workshop | ||
| Group 1 + Group 2 rotating | ||
| 10.40 – 13.15 | Refillution v2 – Live Training | Yen / Marta / Andreas |
| Refillution – Calculation and Contract | Kathia / Karen / Stefanie / Sherif |
|
| Lunch Break incl. Showroom 60 min | ||
| 14.15 WORKSHOPS | ||
| Group 1 | ||
| Pricing Corridors & Customer Segmentation | Alena / Anne-Claire Yolaine / Madeleine |
|
| Retaining existing customers & Winning new customers | Kathia / Stefanie / Sherif / Karen |
|
| Group 2 | ||
| How to leverage Product customization | Imke / Emel / Audrey / Flora / Andreas |
|
| ELEMIS – Transition action plan | Sarah / Miriam Sébastian / Julia |
|
| 17.00 GAMING | ||
| 17.00 – 17.15 | Brain Teaser knowledge check | Market Management |
| 17.15 – 18.00 | Conclusions & Wrap-up | Lutz |
| 19.00 DINNER – HARBORSIDE – HOTEL BELL ROCK | ||
| 21.01.26 DISTRIBUTOR MEETING – MEETING ROOM CONVENTO – SANTA ISABEL | ||
| Welcome | ||
| 09.00 – 10.00 | Introduction | Lutz |
| Stefan | ||
| Marketing & Communication Principles | Gerd | |
| Coffee Break incl. Showroom 15 min | ||
| Category Management | ||
| 10.15 – 10.45 | SmartCare SHAPE and SmartCare Maxi 500ml New Diamond Dispensers New sustainable material (glass, ceramic, shell, aluminium) Mono material pump New bracket stainless steel |
Yen |
| 10.45 – 11.15 | Latest Refillution | Marta |
| 11.15 – 11.30 | Process Refillution | Kathia |
| House of Brands | ||
| 11.30 – 12.00 | Element_ry The Skinfluencer The Curious Botanist |
Alena Julia |
| Lunch Break incl. Showroom 60 min | ||
| House of Brands | ||
| 13.00 – 13.30 | iSPA | Sébastian Andrea |
| 13.30 – 14.00 | Yonka | Julia |
| 14.00 – 14.30 | Amouage Chopard |
Anne-Claire |
| Coffee Break incl. Showroom 15 min | ||
| ADA Cosmetics – Skincare Competence | ||
| 14.45 – 15.15 | Product Safety Compliance Hygiene Study |
Andreas Picker |
| 15.15 – 15.30 | Actimood technology | Sébastian Calvez |
| Committment to hygiene and guest safety | ||
| 15.30 – 16.30 | CSR – Corporate Strategic Element
How to leverage Cradle to Cradle & Green Key |
Christine Reinhardt
Agnès Clément |
| Exchange with Distributors | ||
| 16.30 – 17.45 | Exchange with Distributors | Lutz Gerd Marta Stefan Anne-Claire Imke Alena Yen Christoph Kathia |
| 17.45 – 18.15 | Wrap-up | Lutz |
| 19.00 GALA DINNER – CAPTAIN’S FINEST – HOTEL BELL ROCK | ||
The Annual Sales & Marketing Conference 2026 will take place at Europa-Park in Rust, at Hotel Santa Isabel.
On Sunday, sessions will be held in the Refectorium room.
From Monday to Wednesday, all conference sessions will take place in the Convento room.
All overnight stays are booked at Hotel Colosseo.
You do not need to bring anything specific. All required conference materials will be provided on site.
There are several convenient travel options:
By car: Europa-Park is located directly off the A5 motorway, exit Rust. Ample parking is available.
By train: The nearest train station is Ringsheim/Europa-Park. Shuttle services and taxis are available to Rust.
You can also book your transfer from trainstation to Europa Park via https://www.sixt.de/ride/
By plane: The nearest airports are Baden-Baden (approx. 1 hour), Strasbourg (approx. 45 minutes), Basel/Mulhouse (approx. 1 hour), Zurich (approx. 2 hours) and Frankfurt (approx. 2 hours).
More information under the following link: All information about your journey to Europa-Park in Rust
Yes. Two parking decks are available directly in front of Hotel Colosseo. There is also a parking area at Hotel Santa Isabel, within walking distance of Hotel Colosseo.
Please confirm your participation in advance with Sabine Wagner, if you have not already done so.
Upon arrival at Hotel Colosseo, please check in directly at the hotel reception.
The KAM Meeting will be held at Hotel Santa Isabel, Refectorium room.
All conference sessions will take place at Hotel Santa Isabel, Convento room.
The distributor conference sessions will take place at Hotel Santa Isabel, Convento room.
No. All venues are easily accessible via designated pedestrian walkways. The walking time is approximately 5 minutes. Please allow an additional 5–10 minutes for orientation.
All dinner venues are conveniently located within the Europa-Park hotel resort and are easily accessible on foot.
Sunday, 18 January 2026: Dinner will take place at Hotel Colosseo, Restaurant Antica Romana.
Monday, 19 January 2026 (Gala Dinner): The Gala Dinner will be held at Hotel Colosseo, La Scala room.
Tuesday, 20 January 2026: Dinner will take place at Hotel Bell Rock, Restaurant Harbourside.
From the conference venue at Hotel Santa Isabel, you can reach Hotel Colosseo via a pedestrian underpass, passing Hotel Andaluz. The walking time is approximately 5–10 minutes.
The walk from Hotel Colosseo to Hotel Bell Rock also takes approximately 5–10 minutes via clearly signposted pathways within the resort.
All routes are flat, well-lit, and designed for comfortable pedestrian access—no car or shuttle transfer is required.
Yes, at Hotel Colosseo, Restaurant Antica Roma
Vegetarian options are available. Unfortunately, halal meals cannot be offered.
Conference: Business Casual
Gala Dinner: Casual Chic
Yes. Beverage costs are covered by ADA Cosmetics until 11:00 pm.
Please identify yourself with the pink lanyard and name badge.
Yes, extensions are possible but must be booked and paid privately.
Europa-Park is open until 18 January 2026 and will then be closed due to seasonal holidays. Visits must be booked and paid privately.
Rulantica is open continuously. Tickets must be booked and paid privately. No discounts are currently available.
Yes, last-minute changes or cancellations are generally possible. Please inform us as early as possible.
Please contact:
Sabine Wagner
📧 Sabine.Wagner@ada-cosmetics.com
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