28 Juil 2026

ADA Cosmetics launches The Skinfluencer – where hotel amenities become beauty essentials

SmartCare dispenser system for hotels

ADA Cosmetics, the global leader in sustainable hotel cosmetics, introduces The Skinfluencer, a lifestyle-inspired amenity collection that transforms everyday hotel toiletries into beauty essentials.

Created under the claim « The Beauty-full Stay, » The Skinfluencer is designed for guests who see skincare as part of their everyday lifestyle. Inspired by today’s beauty brands, the collection combines vitamin-enriched formulations, a luminous signature fragrance and vibrant, contemporary design to create an experience that feels fresh, modern and instantly inviting.

Beauty culture, reimagined for hospitality

« The Skinfluencer brings the energy of today’s skincare culture into hospitality, » says Gerd von Podewils, Chief Marketing Officer at ADA Cosmetics. « Guests increasingly expect hotel amenities to reflect the same quality, design and care they choose at home. With The Skinfluencer, hotels can transform an everyday touchpoint into a memorable beauty experience. »

Each formula is developed around clearly communicated skincare benefits that guests immediately understand and appreciate.

Vitamin-enriched care guests can feel

The Skinfluencer is founded on a clear skincare commitment: each formula serves a specific purpose, and every product delivers a benefit that guests can easily recognize and understand.

The Glow & Refresh Shower Gel with vitamins C and B3 refreshes the skin and leaves it feeling clean, smooth and energized. The Shine & Nourish Shampoo with vitamins E and B5 helps hair feel soft, nourished and naturally shiny. The Glow & Hydrate Body Lotion with vitamins E and B3 comforts the skin with hydration, softness and a cared-for feeling.

A feel-good signature for every stay

Together, the range creates a simple care ritual for skin and hair: refreshing under the shower, nourishing during hair care, hydrating after cleansing and protecting during sunny moments by an SPF 50+ sunscreen that extends the care experience beyond the bathroom.

The Skinfluencer’s fresh, luminous fragrance combines bright, uplifting notes with a soft musky warmth, creating a clean and elegant signature that accompanies guests throughout the day.

Made for guests. Designed for hotels.

Designed for both guest appeal and operational excellence, The Skinfluencer is available across ADA Cosmetics’ dispenser portfolio, including SmartCare®, SHAPE and the Emerald dispenser with its mono-material hygiene pump, as well as bulk refill solutions for manual and automated dispensing. This enables hotels to combine a premium beauty experience with efficient operations and ADA Cosmetics’ commitment to more sustainable hospitality solutions.

With The Skinfluencer, ADA Cosmetics continues to redefine the role of hotel amenities – bringing together contemporary beauty trends, guest wellbeing and sustainable hospitality in one compelling collection.

DISCOVER THE SKINFLUENCER

CONTACT D'ENTREPRISE

ADA Cosmetics International GmbH l
Phone +49 7853 898 0 l Email: info@ada-cosmetics.com