Welcome to ADA Cosmetics' Annual Kickoff 2026

Overview
Where to meet when

Sunday 18.01.26
12.00 Lunch
  Restaurant Don Quichotte
  Hotel El Andalzu
14.00 KAM Meeting
  Meeting Room Refectorium
  Hotel Santa Isabel
19.00 Dinner
  Restaurant Antica Roma
  Hotel Colosseo
21.00 Evening Reception
  Bar Colosseo
  Hotel Colosseo
Monday 19.01.26
09.00 Conference
  Meeting Room Convento
  Hotel Santa Isabel
12.30 Lunch
  Restaurant Castillo
  Hotel Castillo Alcazar
19.00 Gala Dinner
  La Scala
  Hotel Colosseo
22.00 Evening Reception
   Bar Spirit of St. Louis
  Hotel Bell Rock
Tuesday 20.01.26
09.00 Conference
  Meeting Room Convento
  Hotel Santa Isabel
13.15 Lunch
  Restaurant Castillo
  Hotel Castillo Alcazar
19.00 Dinner
  Restaurant Harborside
  Hotel Bell Rock
21.00 Evening Reception
  Bar Spirit of St. Louis
  Hotel Bell Rock

You can find the full agenda below on the page.
Please scroll down or click here.

Only for those who are attending the Distributor Meeting

Wednesday 21.01.26
09.00 Conference
  Meeting Room Convento
  Hotel Santa Isabel
12.00 Lunch
  Restaurant Castillo
  Hotel Castillo Alcazar
19.00 Gala Dinner
  Restaurant Captain’s Finest
  Hotel Bell Rock
22.00 Evening Reception
  Bar Spirit of St. Louis
  Hotel Bell Rock

You can find the full agenda below on the page.
Please scroll down or click here.

Europa Park Hotel Map

Agenda Sales & Marketing Conference 2026

Sunday 18.01.2026
Key Account Meeting

 

18.01.26 KAM MEETING – MEETING ROOM REFECTORIUM – SANTA ISABEL
12.00 Lunch – Don Quichotte, Hotel Andaluz
14.00 – 17.15 Country Presentation
Annual Review per Region
Strategy 2026 per Region
15.30 – 15.45 Coffee Break 15 min
17.15 – 17.45 KAM Rules
Roles & Responsabilities
17.45 – 18.15 Mandarin Oriental Deployment
19.00 DINNER – Antica Roma, Hotel Colosseo

Monday 19.01.2026
Sales & Marketing Conference 2026
Day 1

 

19.01.26 SALES & MARKETING CONFERENCE – MEETING ROOM CONVENTO – SANTA ISABEL
Welcome
09.00 – 10.30 Introduction Lutz
Objectives & Strategies 2026 Benjamin
Coffee Break incl. Showroom 15 min
10.45 – 11.15 Marketing Introduction
Customer and Guest Satisfactory Survey
Gerd
Christoph
Commercial Strategy per Area
11.20 – 11.40 André Roeske
11.45 – 12.30 Extending & monetising the guest journey
– B2C AIDA Caravaning
– B2C SmartCare
– B2C Caravaning 
Philippe
Alena
Lunch Break incl. Showroom 60 min
Commercial Strategy per Area
13.30 – 13.50 Delaine Walker
13.55 – 14.15 Transitioning the ELEMIS business
– to existing brands like YonKa
– to new brands like iSPA and Land & Water
Sébastian / Andrea
Julia
Sarah
14.20 – 14.40 Dominique Pisan
14.40 – 15.10 Category & System Innovations
 – SHAPE & SmartCare maxi 500ml
– New dispenser Materials Glass-Ceramic-Alu
– New Diamond Dispenser
– New Bracket solutions 
Yen
Coffee Break incl. Showroom 15 min
15.15 – 15.35 Raphael Steinbach
15.40 – 16.00 New Brand Initiatives
 – FairCosmEthics relaunch
– Winning in the Value Segment with Element_ry
– Complementing the Value Segment with The Skinfluencer
– Winning with locally relevant brands like Amatoya 
Julia
Alena
16.00 – 16.20 Florian Mitterhuber
16.25 – 16.45 Winning New customers
– Leveraging ADA Atelier
Alena
16.50 – 17.10 Laurent Van Wylick
17.15 – 17.40 Paving the way to successful customer calls 
– through our corporate website
– through corporate and local Linkedin activities
– through the corporate Testimonial campaign
Anita
Christoph
19.00 GALA DINNER – LA SCALA – HOTEL COLOSSEO

Tuesday 20.01.2026
Sales & Marketing Conference 2026
Day 2

 

20.01.26 SALES & MARKETING CONFERENCE – MEETING ROOM CONVENTO – SANTA ISABEL
Commercial Strategy per Area
09.00 – 09.20 James Ren
09.20 – 09.40 Maurizio Favole
09.40 – 10.10 Winning new customer leads through Fairs / Events
– new Pink Planet Group booth concept
– modular small fair concept 
Christoph / Melissa
10.10 – 10.30 Stefan Schmidt
Coffee Break incl. Showroom 10 min
10.40 WORKSHOPS
Refillution Workshop
Group 1 + Group 2 rotating
10.40 – 13.15 Refillution v2 – Live Training Yen / Marta / Andreas
Refillution – Calculation and Contract Kathia / Karen /
Stefanie / Sherif
Lunch Break incl. Showroom 60 min
14.15 WORKSHOPS
Group 1
Pricing Corridors & Customer Segmentation Alena / Anne-Claire
Yolaine / Madeleine
Retaining existing customers & Winning new customers Kathia / Stefanie /
Sherif / Karen
Group 2
How to leverage Product customization Imke / Emel /
Audrey / Flora / Andreas
ELEMIS – Transition action plan Sarah / Miriam
Sébastian / Julia
17.00 GAMING
17.00 – 17.15 Brain Teaser knowledge check Market Management
17.15 – 18.00 Conclusions & Wrap-up Lutz
19.00 DINNER – HARBORSIDE – HOTEL BELL ROCK

Wednesday 21.01.2026
Distributor Conference 2026

 

21.01.26 DISTRIBUTOR MEETING – MEETING ROOM CONVENTO – SANTA ISABEL
Welcome
09.00 – 10.00 Introduction Lutz
Stefan
Marketing & Communication Principles Gerd
Coffee Break incl. Showroom 15 min
Category Management
10.15 – 10.45 SmartCare
SHAPE and SmartCare Maxi 500ml
New Diamond Dispensers
New sustainable material (glass, ceramic, shell, aluminium)
Mono material pump
New bracket stainless steel
Yen
10.45 – 11.15 Latest Refillution Marta
11.15 – 11.30 Process Refillution Kathia
House of Brands
11.30 – 12.00 Element_ry
The Skinfluencer
The Curious Botanist
Alena
Julia
Lunch Break incl. Showroom 60 min
House of Brands
13.00 – 13.30 iSPA Sébastian
Andrea
13.30 – 14.00 Yonka Julia
14.00 – 14.30 Amouage
Chopard
Anne-Claire
Coffee Break incl. Showroom 15 min
ADA Cosmetics – Skincare Competence
14.45 – 15.15 Product Safety
Compliance
Hygiene Study
Andreas Picker
15.15 – 15.30 Actimood technology Sébastian Calvez
Committment to hygiene and guest safety
15.30 – 16.30 CSR – Corporate Strategic Element

How to leverage Cradle to Cradle & Green Key
How to leverage the Sustainability Report as a competitive advantage

Christine Reinhardt

Agnès Clément

Exchange with Distributors
16.30 – 17.45 Exchange with Distributors Lutz
Gerd
Marta
Stefan
Anne-Claire
Imke
Alena
Yen
Christoph
Kathia
17.45 – 18.15 Wrap-up Lutz
19.00 GALA DINNER – CAPTAIN’S FINEST – HOTEL BELL ROCK

Hotel Bookings List

FAQ

Where exactly does the event take place?

The Annual Sales & Marketing Conference 2026 will take place at Europa-Park in Rust, at Hotel Santa Isabel.
On Sunday, sessions will be held in the Refectorium room.
From Monday to Wednesday, all conference sessions will take place in the Convento room.

Which hotel is booked for overnight stays?

All overnight stays are booked at Hotel Colosseo.

What should I bring to the event?

You do not need to bring anything specific. All required conference materials will be provided on site.

What is the best way to travel to the venue?

There are several convenient travel options:

By car: Europa-Park is located directly off the A5 motorway, exit Rust. Ample parking is available.

By train: The nearest train station is Ringsheim/Europa-Park. Shuttle services and taxis are available to Rust.
You can also book your transfer from trainstation to Europa Park via https://www.sixt.de/ride/

By plane: The nearest airports are Baden-Baden (approx. 1 hour), Strasbourg (approx. 45 minutes), Basel/Mulhouse (approx. 1 hour), Zurich (approx. 2 hours) and Frankfurt (approx. 2 hours).

More information under the following link: All information about your journey to Europa-Park in Rust

Can I park directly next to the hotel?

Yes. Two parking decks are available directly in front of Hotel Colosseo. There is also a parking area at Hotel Santa Isabel, within walking distance of Hotel Colosseo.

Is there an on-site registration?

Please confirm your participation in advance with Sabine Wagner, if you have not already done so.
Upon arrival at Hotel Colosseo, please check in directly at the hotel reception.

Where does the KAM Meeting take place?

The KAM Meeting will be held at Hotel Santa Isabel, Refectorium room.

Where will the sales & marketing conference sessions take place?

All conference sessions will take place at Hotel Santa Isabel, Convento room.

Where will the distributor conference sessions take place?

The distributor conference sessions will take place at Hotel Santa Isabel, Convento room.

Do I need to drive from my hotel to the conference venue?

No. All venues are easily accessible via designated pedestrian walkways. The walking time is approximately 5 minutes. Please allow an additional 5–10 minutes for orientation.

How do I get from the conference to the dinner locations?

All dinner venues are conveniently located within the Europa-Park hotel resort and are easily accessible on foot.

  • Saturday, 17 January 2026: Dinner will take place at Hotel Colosseo, Restaurant Antica Romana.
  • Sunday, 18 January 2026: Dinner will take place at Hotel Colosseo, Restaurant Antica Romana.

  • Monday, 19 January 2026 (Gala Dinner): The Gala Dinner will be held at Hotel Colosseo, La Scala room.

  • Tuesday, 20 January 2026: Dinner will take place at Hotel Bell Rock, Restaurant Harbourside.

  • Wednesday, 21 January 2026 (Gala Dinner): The Gala Dinner will be held at Hotel Bell Rock, Captain’s Finest.

From the conference venue at Hotel Santa Isabel, you can reach Hotel Colosseo via a pedestrian underpass, passing Hotel Andaluz. The walking time is approximately 5–10 minutes.

The walk from Hotel Colosseo to Hotel Bell Rock also takes approximately 5–10 minutes via clearly signposted pathways within the resort.

All routes are flat, well-lit, and designed for comfortable pedestrian access—no car or shuttle transfer is required.

Is there a dinner planed for those who are coming on Saturday evening?

Yes, at Hotel Colosseo, Restaurant Antica Roma

 

Are vegetarian or halal meals available?

Vegetarian options are available. Unfortunately, halal meals cannot be offered.

What is the dress code for the conference and evening events?

Conference: Business Casual
Gala Dinner: Casual Chic

Can we have drinks at a bar in the evening? Are drinks covered?

Yes. Beverage costs are covered by ADA Cosmetics until 11:00 pm.
Please identify yourself with the pink lanyard and name badge.

Can I extend my stay?

Yes, extensions are possible but must be booked and paid privately.

Can I visit Europa-Park?

Europa-Park is open until 18 January 2026 and will then be closed due to seasonal holidays. Visits must be booked and paid privately.

Can I visit Rulantica? Is there a discount available?

Rulantica is open continuously. Tickets must be booked and paid privately. No discounts are currently available.

Can I change or cancel my participation at short notice?

Yes, last-minute changes or cancellations are generally possible. Please inform us as early as possible.

Who can I contact if I have questions?

Please contact:
Sabine Wagner
📧 Sabine.Wagner@ada-cosmetics.com

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