11 Sep 2023

ADA Cosmetics reveals unique new ARgENTUM collection, infused with the timeless strength of silver

Global travelers are invited to discover the beauty in balance, with deluxe amenities that draw on the legendary benefits of silver to nourish body and soul. This distinctive new collection brings the magic of London’s ARgENTUM Apothecary to hotels around the world for the very first time.

From natural origins and scientific minds

Science has proven the antimicrobial and anti-inflammatory properties of silver for centuries, with antiseptics, wound dressings, and treatments for the common cold all drawing on its healing properties. In 2011, founder of ARgENTUM Joy Isaacs had a vivid dream – of using this sacred element of alchemy in skincare.

Determined to make her vision a reality, Joy partnered with Dr Gilbert Mouzin, a pioneering scientist in the field of dermo-cosmetics. Together, they developed ARgENTUM’s extraordinary silver elixir, a patented fusion of silver hydrosol and DNA HP. Silver Hydrosol is made of 99.99% pure silver suspended in pharmaceutical-grade purified water and has exceptional antibacterial and anti-inflammatory properties. DNA HP is a polymer of natural marine origin. It helps promote cell regeneration and reduces cell damage. As an excellent carrier, DNA HP enables optimum hydration by delivering 10,000 times its weight in water – ten times that of hyaluronic acid.

Le Voyage Infini: the first hotel collection to contain silver

In a world first for hotel cosmetics, each product in the new amenities collection contains ARgENTUM’s silver elixir, proven to help maintain and protect the condition of the skin thanks to its super hydrating, restorative, and anti-aging benefits.

The plant-based, vegan-friendly formulations are also free of SLES/SLS, parabens, silicones and mineral oils, and not tested on animals.

Experience the physical, nurture the spiritual

“ARgENTUM is an exceptional brand that is committed to nourishing not only the skin, but also the soul and the senses”, says Gerd von Podewils, CMO at ADA Group. “We see great potential for this inspiring collection, which we believe will resonate strongly with hoteliers and guests alike.”

“When expanding our world to encompass hotel amenities, finding the right partner was paramount”, says Joy Isaacs, Founder & CEO at ARgENTUM. “Together with ADA Cosmetics we have created something truly magical, and I am thrilled that global travelers will now be able to enjoy daily moments of balance and wellbeing with ARgENTUM.”

A window into a mystical world

Presented in monochrome black and white packaging, the products are detailed with bespoke illustrations that draw on the symbology of the four elements – fire, earth, air, and water. Imagined by the Creative Director of ARgENTUM, Sam Gray, the designs will add a striking touch to any luxury hotel bathroom.

The full collection is beautifully fragranced with the ARgENTUM signature scent, BECOME. Created in Grasse, Provence, this herbaceous citrus wood composition opens with zesty Italian bergamot, accompanied by the delicate essence of rosewood, nutmeg, and geranium leaves. A vibrant heart of spices and a warming base of sandalwood and patchouli complete the uplifting perfume.

Customers can combine the products with a choice of ADA’s world-leading dispenser systems. The pioneering and ultra-hygienic Smart Care+ and the innovative and advanced SHAPE, are joined by refillable pump dispensers and 50 ml small portions in 100 % PCR plastic, reflecting the shared commitment to sustainability of both brands. A card-boxed soap with a protective, pH skin-neutral formula, which is in sharp contrast to classical soap – better for the skin, less irritating – completes the collection.


ADA Cosmetics International GmbH I
Phone +49 7853 898 0 I Email: info@ada-cosmetics.com