The House of Amouage and ADA Cosmetics reimagine their long-standing partnership
A unique fusion of East meets West – The ‘Gift of Kings’ for discerning guests
Amouage, the Oman-based international luxury fragrance House, and ADA Cosmetics, the leading hotel cosmetics manufacturer, have extended their joint agreement for another five years. Having worked together to bring exclusivity to the hotel world since 2005, the partners now plan to capture additional customer segments and markets.
Kehl, Germany, November 2021 – For over a decade, Amouage and ADA Cosmetics have been behind the distribution of some of the most luxurious amenities in the world. Building on their successful partnership, the two companies have extended their agreement for another five years with ambitious plans for an altogether redefined and modernized Amouage amenities experience.
“We are always looking for like-minded partners who not only understand our creative quest, but are able to amplify what we’re doing within their own realm of expertise,” explains Chief Experience Officer Renaud Salmon. Enjoying exceptional momentum after a recent strategic and creative transformation, the House, which was founded in the Sultanate of Oman in 1983, is now focusing on growth potential in Asia and North America. “With our long-standing partner, ADA Cosmetics, we look forward to continuing to reinvent how we connect with our clients and set new precedents for fragrance innovation.”
ADA Cosmetics Group CMO Gerd von Podewils: “The fact that Amouage has decided to extend its partnership with us is a clear sign of our mutual appreciation and constructive cooperation over the past years.” With its unique legacy of over 50 fragrance creations that redefine the Arabian art of perfumery for the modern world, Amouage is regarded as a highlight in the portfolio of licensed brands distributed by ADA Cosmetics.
“We look forward to continuing our work with the Amouage team,” Podewils says. He went on to explain that ADA Cosmetics’ long-standing contacts with the hotel industry along with the cosmetic manufacturer’s international production expertise form an excellent basis for accelerating Amouage’s growth trajectory. The fact that ADA Cosmetics has recently taken steps to significantly rebuild and expand its sales structures in Asia and the USA also has a positive impact on the plans.
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