09 Aug 2023

New Estéban Collection from ADA Cosmetics unites perfume, emotion, and respect for nature

Four decades of French savoir-vivre are distilled into a new premium hotel amenities collection from Estéban Paris and ADA Cosmetics. Scented with a delicate and refreshing floral fragrance, the line is certified with the Nordic Swan Ecolabel, reflecting the sustainable commitment of both Estéban and ADA.

Sharing emotions through the art of perfume

Founded in the 1980s, specialist perfume house Estéban Paris is renowned in France for its refined home fragrances and dedication to olfactory innovation. Guided by authentic values and respect for nature, Estéban crafts exquisite, original scents that transmit emotions, and create a feel-good atmosphere. The new hotel amenities line recreates this special feeling in the bathroom.

The new collection is infused with a unique aqueous floral fragrance, which opens with a fresh citrus bouquet of grapefruit, mandarin, and orange, and is based on a warm background of white musk.

Developed for all perfume lovers who are open to the world and seek a harmonious quality of life, the collection embodies the spirit of Estéban. The vegan formulations are composed of high-quality natural ingredients, and infused with organic aloe vera extracts for a soothing and deeply moisturizing effect on the body.

Closer to nature

In reflection of Estéban and ADA’s commitment to nature, the full line is certified with one of the world’s toughest environmental certifications: the Nordic Swan Ecolabel. This certification sets strict requirements for all of the phases in a product’s lifecycle, thus helping to reduce the environmental impact from the production and consumption of goods.

“At Estéban, respect for nature is one of our core values, and shapes everything that we do”, says Virginie Pruvost, Marketing & CSR Director at Estéban Paris. “It was therefore natural to partner with ADA, a brand that shares our deep commitment to sustainability, to create this new hotel collection.”

“This new line marks a milestone in our successful partnership with Estéban Paris”, says Gerd von Podewils, CMO at ADA Group. “We are delighted that the products have received Nordic Swan Ecolabel certification, a testament to our eco-conscious approach and shared desire to innovate with the planet in mind.”

Distinctive and eco-conscious packaging

The contemporary and colourful collection of hand & body wash, shampoo, hand & body lotion, and hair & body shampoo is offered with a choice of three different ADA dispenser systems. Customers can choose ADA’s pioneering Smart Care+, the world’s most hygienic dispenser system, made from mono-material for easy recyclability. Also available are the innovative and advanced SHAPE system, and classic pump dispensers. All are exceptionally safe, hygienic, and drip-free.

The collection is complete with shower gel, shampoo, conditioner, and body lotion in small 30 ml bottles and a paper-wrapped 15 g soap.

The Estéban Paris hotel amenities collection is available for order worldwide.