03 Jun 2022

Asprey and ADA Cosmetics announce updates to the Purple Water amenities Collection

The Ultimate Luxury in Hotel Guest Cosmetics

Exciting updates include new formulations, packaging and new products soon to be launched with sustainability at their core. British luxury goods purveyor Asprey and leading cosmetics manufacturer ADA Cosmetics have ambitious plans. Together they are elevating Asprey’s Purple Water offering to a new level, for luxury hotels worldwide.

Kehl/Germany, June 2022. Leading manufacturer ADA Cosmetics has been producing high-quality hotel cosmetics for the British luxury brand Asprey for almost a decade Targeted at luxury hoteliers internationally who wish to pamper their guests with extraordinary quality, Asprey’s amenities have an improved aesthetic and formulation coupled with the timeless signature scent of Asprey’s, Purple Water. Other new developments, such as accessories and new beauty products, are also in the pipeline.

ADA Cosmetics and Asprey are linked not only by their close partnership, but also by a shared commitment to the environment, ensuring the products themselves, as well as the packaging, are equally sustainable and meet the most up to date industry regulations. This also applies to the formulas, which comply fully with the current cosmetic standards and contain no questionable ingredients. Thus, they both emphasize environmental compatibility when developing new products. The Asprey Purple Water pump dispenser has been redesigned and will now be made of 100% post-consumer recycled (PCR) plastic with a market launch planned for July 2022. The production of mini-bottles and tubes is also being gradually transitioned to recycled plastic.

Asprey has an extraordinary 240-year history and is renowned for its high level of craftsmanship. The company also creates bespoke products for its discerning clientele. “There is a reason why this brand is an official supplier to the British Crown,” declares Gerd von Podewils, CMO of the ADA Group, “With their fine sense for style, quality and design, Asprey holds a leading position in our brand collection.” He emphasizes that ADA is very proud to continue its support of the brand and looks forward to bringing this exquisite example of British tradition to the global luxury hotel industry.

Ciara Hurley-Stewart, Asprey’s Vice President Global Partnerships and New Business Development adds: “Our ambition is to create unforgettable memories for our clients. ADA Cosmetics is a trusted partner, who shares our values, we are confident that our Asprey Purple Water collection will deliver an extraordinary experience for luxury hotel guests around the world.”


ADA Cosmetics International GmbH I
Phone +49 7853 898 0 I Email: info@ada-cosmetics.com